Sailor Moon x LINE FRIENDS Collab Launches 10 Items and a Shibuya Photo Spot
Ten Sailor Moon and LINE FRIENDS collaboration items go on sale in sequence from November 12, 2026, at LINE FRIENDS SQUARE SHIBUYA, the LINE FRIENDS official online store, and authorized retailers in Japan.
2 sources 11h ago
Reporting from 2 sources: Nijimen, Anime Anime.
Why it matters
The collaboration reaches beyond Japan: a matching photo spot runs at the LINE FRIENDS Myeongdong Flagship Store in South Korea from November 12 to November 26, and the goods also ship to stores in China, Taiwan, Hong Kong, and Macau.
Key Facts
- Sailor Moon and LINE FRIENDS collaboration items go on sale in sequence from November 12, 2026.
- The collaboration has 10 items, including plush keyholders at 3,960 yen and mini plush keyholders at 2,420 yen, tax included.
- A greeting event with Brown is held at LINE FRIENDS SQUARE SHIBUYA on November 12, 2026, at 12:00, 15:00, and 17:00.
The lineup pairs LINE FRIENDS characters with Sailor Guardian costumes: Cony in Sailor Moon's blonde twin tails and Brown in Tuxedo Mask's top hat and cape, sold as plush keyholders at 3,960 yen each. Seven mini plush keyholders (Cony, Brown, Choco, Jessica, Leonard, Sally, Oliver Pan) run 2,420 yen each, with random acrylic stand keyholders at 1,540 yen, a satin pouch at 2,420 yen, pin badge sets and can badges, and stationery including a memo pad, notebook, stickers, and an L-holder set. A collaboration photo spot with die-cut panels of the five Sailor Guardians, Luna, and the LINE FRIENDS characters runs at the Shibuya store from November 12 to November 18, and a greeting event with Brown is set for November 12 at 12:00, 15:00, and 17:00.
- Plush keyholders (2 types, 3,960 yen each): Cony in Sailor Moon's blonde twin tails and Sailor Moon costume, Brown in Tuxedo Mask's top hat and cape.
- Mini plush keyholders (7 types, 2,420 yen each): Cony, Brown, Choco, Jessica, Leonard, Sally, Oliver Pan, in costume colors reminiscent of the Sailor Guardians.
- Random acrylic stand keyholders (6 random types, 1,540 yen each): the design is a surprise until opened.
- Satin pouch (1 type, 2,420 yen): characters from both works scattered across purple satin.
- Pin badge sets (2 types, 1,540 yen each): "Sailor Moon & Moon Stick" and "Brown & Cony."
- Can badges (2 types, 770 yen each): "Sailor Moon & Luna & Oliver Pan" and "Brown & Cony."
- Memo pad (1 type, 660 yen) and notebook (1 type, 880 yen): purple and pink base colors with designs combining characters from both works.
- Stickers (2 types, 770 yen each): "Aurora Embossed Stickers" and "Epoxy Glitter Stickers."
- L-holder set (1 type, 880 yen): completes the stationery set with the memo pad and notebook.
The lineup was announced on October 28, 2026, and a 3D collaboration video showing the LINE FRIENDS characters meeting the five Sailor Guardians was released on November 11. In-store decorations were announced on November 6. The sales floor has Sailor Moon and Cony posing against a full moon backdrop, and a large monitor shows a special collaboration video from November 12 to November 19, also planned for social media. The Brown greeting event runs at two venues: the Shibuya store on November 12 (advance reservation, first-come first-served, reception from November 7 at 10:00, meeting point at the sub-entrance, 1-19-10 Jinnan, Shibuya-ku) and Sailor Moon -Shining Theater Shinagawa Tokyo- on November 15 at 11:30, 15:30 and 19:30 and November 20 at 14:30 and 19:30, as a high-five send-off for ticket holders only. Class A seat and BOX Room customers cannot take part.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google