Sanrio Characters Exhibition Hotel Floria Tokyo Reveals Limited Merchandise
The Tokyo run of a South Korean hit Sanrio exhibition brings its hotel concept and exclusive merchandise to a new audience, expanding the brand's experiential event footprint.
Reporting from 1 sources: Anime Anime.
Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.
The Tokyo edition of the Sanrio characters exhibition that proved popular in South Korea has published its full merchandise lineup and area descriptions. The event, co-hosted by South Korean creative production company d'strict, is built around a hotel concept with nine characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Little Twin Stars, Pochacco, Hangyodon, and Kerokerokeroppi. Visitors enter through a lobby where Pompompurin greets them and receive a random room key. Other areas include a garden party hosted by Little Twin Stars, a ballroom with LED screens showing dancing characters, and a beach section with real sand and a digital pink sea. Limited merchandise from the South Korean venue will also be sold in Tokyo, including plushies, plush keychains, luggage tags, lenticular magnets, fans, paper air fresheners, metal key rings, and badges. Prices range from 550 yen for a fan to 5,940 yen for a plushie. The exhibition runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Shinjuku.
- Hotel Floria plushie (My Melody/Kuromi): 5,940 yen each
- Hotel Floria plush keychain (My Melody/Kuromi): 2,750 yen each
- Hotel Floria luggage tag (5 types): 2,640 yen each
- Hotel Floria lenticular magnet (5 types): 770 yen each
- Hotel Floria fan (Sanrio Characters): 550 yen
- Hotel Floria paper air freshener (5 types): 1,320 yen each
- Hotel Floria metal key ring (9 types): 1,760 yen each
- Hotel Floria badge (10 types): 990 yen each
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.