Sanrio Puroland Halloween Event Marks First LABUBU Collaboration
The collaboration marks the first time LABUBU, a character from the toy company POP MART, has appeared at Sanrio Puroland, expanding the park's partnerships beyond traditional Sanrio characters.
Key Facts
- Sanrio Puroland will hold the Halloween event "PUROMONSTERSCRAMBLE" from September 11 to November 3, 2026.
- The event includes the first collaboration between Sanrio Puroland and LABUBU, a character from POP MART.
- The 360-degree immersive live show "PUROMONSTERSCRAMBLE PARTY" will feature the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest.
- The Sanrio Character Boat Ride will be offered as a horror version, "Noroware Pierrot," directed and supervised by the haunted house Obaken.
- Limited-time goods and food, including a LABUBU and PUROMONSTER almond peach parfait, will be available during the event.
Reporting from 1 source: Anime Anime.
Sanrio Puroland will hold its 2026 Halloween event, "PUROMONSTERSCRAMBLE," from September 11 to November 3. The event is themed around a monster Halloween party with the concept "KAWAII x MONSTER HALLOWEEN," featuring Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru in fluffy monster costumes. The event includes the park's first collaboration with LABUBU, the character from POP MART, who will appear alongside the Sanrio characters in various content and goods. A new 360-degree immersive live show, "PUROMONSTERSCRAMBLE PARTY," will debut, featuring the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest. The show includes music by FAKE TYPE. and choreography by Harris. A DJ time segment, "PUROMONSTERSCRAMBLE DJ TIME!," will also be held for the first time. The popular attraction Sanrio Character Boat Ride will be offered as a horror version, "Noroware Pierrot," directed and supervised by the haunted house Obaken. Limited-time goods and food will be available throughout the event.
The event runs from September 11 to November 3, 2026, and is described as a Halloween party where monsters gather. The main visual shows the four Sanrio characters in fluffy, fuzzy monster forms, each designed to keep their individual traits while adding monster elements. The collaboration with LABUBU is a first for the park, and LABUBU will appear in various content alongside the Sanrio characters, including the live show and on limited-time merchandise such as clear files, sticker sets, mascots, and drawstring bags.
The 360-degree live show, "PUROMONSTERSCRAMBLE PARTY," is also a first for the park, using fiber beams for production. Subaru Kimura, known for his work as a voice actor, entertainer, and actor, voices the monster Jack O'Happens. The music is provided by the unit FAKE TYPE., and Harris, a content director and choreographer, handles dance direction. Before the live show, a DJ time segment will feature Sanrio characters. The horror version of the boat ride, "Noroware Pierrot," is directed and supervised by Obaken, known for producing horror content. The event also includes photo spots and limited-time food, such as a LABUBU and PUROMONSTER almond peach parfait.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.