Sega Launches New Chibiparu Brand With Colorful Snoopy Mascots
The Chibiparu brand marks Sega's first Peanuts prize series under a new mascot line designed for everyday carry, expanding the range of collectible formats beyond standard plushies.
Reporting from 1 sources: Dengeki Hobby Web.
Sega announced a new prize brand called Chibiparu, featuring tiny Snoopy mascots in eight colors, as part of its June 2026 Peanuts lineup. The lineup also includes a large lying-on-back Snoopy plushie and a pirate-themed plushie set. All items are manufactured by Sega Fave and roll out sequentially from mid-June.
Sega's June 2026 Peanuts prize lineup introduces a new brand called Chibiparu, a line of tiny mascots about 8 cm tall with a string for attaching to bags. The first Chibiparu release is a Snoopy figure available in eight colors: black, brown, navy, pink, purple, light blue, green, and yellow. The brand's name draws on the theme of "paru = friends."
Alongside Chibiparu, Sega is releasing a large Snoopy plushie in a lying-on-back pose (40 cm long, available from June 12) and a pirate-themed plushie set with three variants: Pirate Costume, Steering, and Telescope (available from June 19). All items are prize items manufactured by Sega Fave. Photos show prototypes, and release dates may change; Sega directs customers to its Sega Plaza website for updates.
- SNOOPY L Plushie Lying on Back: 1 type, approx. 40 cm, available from June 12
- SNOOPY Plushie Pirate: 3 types (Pirate Costume, Steering, Telescope), approx. 13 cm, available from June 19
- SNOOPY Chibiparu: 8 colors, approx. 8 cm, available from June 19
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Dengeki Hobby Web 『Peanuts』デザインの2026年6月のセガ新作プライズを紹介！新ブランド“ちびぱる”にはカラフルな「スヌーピー」が8色展開でお目見え!!