Peanuts is in the middle of a dense run of Japanese merchandise collaborations, spanning bathhouses, sushi chains, leather goods, watches, and apparel, with most campaigns running through August 2026.
Peanuts merchandise output in Japan has been steady and broad through mid-2026, with collaborations touching daily life rather than just collectibles. The Kura Sushi campaign, which began June 26 and runs to August 6, is the chain's first tie-up with the property and includes limited menu items, stickers, and a three-round present campaign. The second and third waves of that campaign were pre-revealed in July, offering clear files and sushi plates, each limited to the first 300,000 customers.
Around the same time, Sega launched its new Chibiparu prize brand with tiny Snoopy mascots in eight colors, part of its June 2026 lineup. Japanese Hallmark expanded its direct import business with a July 15 release of American Hallmark products, including the Peanuts Athletic Club collection and a Snoopy sitting plush. Shobido added a gingham check line of pouches and hair accessories aimed at adult fans.
August brought higher-end and more unusual collaborations. SPINNAKER announced its first PEANUTS tie-up, a 150m water-resistant automatic dive watch with a snorkeling Snoopy dial, launching August 26. FURLA's Osaka pop-up carried 22 product types, including 16 made-to-order leather bags. Shimamura's online store added PEANUTS innerwear on August 19. The Sauna Ikitai collaboration's second installment, 'Snoopy's Bath,' turned a Shibuya sento into a decorated bathhouse until August 31, with Snoopy-themed ginger sodas at PEANUTS Cafe SUNNY SIDE KITCHEN in Harajuku.
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CHICSTOCKS is adding a Navy x Multi colorway to its Snoopy and Peanuts Gang socks, with the sold-out Ivory x Multi returning as well. Both launch September 3, 2026. The socks knit Charlie Brown and friends along the side and embroider Snoopy and Woodstock above the heel. Six characters from 1960s comics appear: Sally, Linus, Lucy, Snoopy, Woodstock, and Charlie Brown. Each pair is 2,530 yen.
Sega Fave is releasing four new PEANUTS prize items through September 2026. The lineup covers a Snoopy mascot in a prone pose, Halloween-costume plushies featuring a wizard, a vampire, and Charlie Brown, a large reading Snoopy plush, and harvest-themed plushies wearing apple, grape, pear, and sweet potato hats. All are prize goods, arriving in stages from September 4 to September 18.
Peanuts and Swedish legwear brand Happy Socks are collaborating for the first time. The collection, featuring Snoopy, Charlie Brown, and Woodstock in designs drawn from the original comic strips, launches September 17, 2026. Adult and kids crew socks, plus gift box sets, will be sold online and at the Happy Socks Lumine EST Shinjuku store.
The Peanuts x Sauna Ikitai collaboration's second installment, 'Snoopy's Bath,' is running at Kairyu-yu, a long-established sento in Shibuya, until August 31. The bathhouse is decorated throughout with Peanuts visuals, including an original Snoopy-themed bathtub. Sample collaboration goods, T-shirts and sauna hats, are on display but sold only through the Sauna Ikitai STORE. PEANUTS Cafe SUNNY SIDE KITCHEN in Harajuku is serving two Snoopy-themed ginger sodas.
Kizuna AI celebrated her birthday on June 30, 2026, with a 3D live and collaboration stream featuring Sakura Miko, Mori Calliope, and others. The pioneer of the VTuber scene, active since November 29, 2016, is approaching her 10th year, prompting a two-part analysis of whether VTubers are idols.
FURLA's pop-up store "La Dolce Vacanza" at Hankyu Umeda Main Store in Osaka will carry Peanuts collaboration items from August 12 to August 25. The lineup includes 22 product types, with 16 leather bags made to order. Bags range from the Furla Poppy at ¥74,800 to the Furla Peanuts 2026 Tote at ¥9,900.
Shimamura's official online store will release PEANUTS innerwear on August 19. The lineup includes men's 2-pack boxer briefs, women's 2-pack shorts, and a half top plus shorts set, all featuring Snoopy in a summer style.
PEANUTS and Italian dive watch brand SPINNAKER have announced their first collaboration, the Fleuss 40 Automatic PEANUTS Snoopy Snorkeling Limited Edition. The watch features a snorkeling Snoopy on the dial, with hour and minute hands formed by Snoopy's arms. It launches August 26, 2026 in four limited colorways.
Shobido has launched a new Peanuts merchandise line featuring Snoopy and a summer-themed gingham check pattern. The collection includes five items: drawstring pouch, mini pouch, coin purse, scrunchie, and hair clip, available in black and blue colorways. Prices range from ¥1,760 to ¥2,420. The items are sold at the Shobido online store.
Kura Sushi has revealed the prizes for the second and third waves of its Peanuts collaboration giveaway campaign. The second wave, starting July 10, offers clear files in four designs featuring Snoopy, Woodstock, Charlie Brown, Lucy, and Linus. The third wave, starting July 24, offers sushi plates in four designs. Each wave is limited to the first 300,000 customers. The collaboration began June 26.
Japanese Hallmark will release a line of imported PEANUTS merchandise from American Hallmark on July 15, 2026. The lineup includes 10 new products, headlined by the sporty and nostalgic "Peanuts Athletic Club" collection. Key items include a Snoopy sitting plush in a varsity jacket holding a pennant (4,950 yen), a lying plush with baseball-themed decorations (3,960 yen), a jigsaw puzzle featuring the whole gang playing sports (4,950 yen), a mug (3,960 yen), a figure of Charlie Brown and cheerleader Snoopy (6,600 yen), and a tumbler (5,500 yen). Other products include a "Zip-Along Plush" that scuttles when its tail is pulled (2,640 yen), a pastel checkerboard lying plush (3,960 yen), a vintage comic cover-style figure (14,960 yen), and Snoopy 3D bookends (8,250 yen). The goods will be available at specialty stores nationwide, select events, and the Hallmark Japan official online store.
Kura Sushi will run a collaboration campaign with the comic Peanuts from June 26 to August 6, 2026, at locations nationwide. This is the first time the sushi chain has partnered with Peanuts in Japan. The campaign includes limited-edition menu items inspired by Snoopy and Woodstock, such as a pizza-themed steamed bun, a cookies and cream cheesecake, and a cola float. Customers who order any collaboration menu item receive one random sticker from a set of 20 designs. The chain's Bikkura Pon game will offer prizes including can badges, clear keychains, and masking tape featuring Peanuts characters. A three-round present campaign gives customers who spend at least 3,000 yen per bill a notebook (round one, from June 26), a clear file (round two, from July 10), or a sushi plate (round three, from July 24), each limited to the first 300,000 customers. Two global flagship stores in Harajuku and Namba Parks South will have special decorations and photo spots.
Sega announced a new prize brand called Chibiparu, featuring tiny Snoopy mascots in eight colors, as part of its June 2026 Peanuts lineup. The lineup also includes a large lying-on-back Snoopy plushie and a pirate-themed plushie set. All items are manufactured by Sega Fave and roll out sequentially from mid-June.