Peanuts has multiple ongoing merchandise collaborations and product lines in Japan as of July 2026, including partnerships with Sega, Kura Sushi, Hallmark Japan, and Shobido.
Peanuts merchandise activity in Japan has been high through the summer of 2026, with several new partnerships and product lines launching in quick succession. Sega introduced the Chibiparu brand in June, featuring tiny Snoopy mascots in eight colors, alongside a large lying-on-back Snoopy plushie and a pirate-themed set. The items are manufactured by Sega Fave and rolled out from mid-June.
Later in June, Kura Sushi began its first ever collaboration with Peanuts in Japan, running from June 26 to August 6. The campaign includes limited-edition menu items, stickers, and prizes through the Bikkura Pon game. A three-round present campaign gives customers who spend 3,000 yen per bill a notebook, a clear file, or a sushi plate, each limited to the first 300,000 customers. The second wave of rewards launched July 10, and the third wave on July 24.
In July, Hallmark Japan released a line of imported Peanuts merchandise from American Hallmark, headlined by the Peanuts Athletic Club collection. The 10 new products include a Snoopy sitting plush in a varsity jacket, a jigsaw puzzle, a mug, and a figure of Charlie Brown and cheerleader Snoopy, available from July 15 at specialty stores and the Hallmark Japan online store. Shobido followed with a summer-themed gingham check line featuring Snoopy, with five items including pouches and hair accessories in black and blue colorways, priced from ¥1,760 to ¥2,420.
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Shobido has launched a new Peanuts merchandise line featuring Snoopy and a summer-themed gingham check pattern. The collection includes five items: drawstring pouch, mini pouch, coin purse, scrunchie, and hair clip, available in black and blue colorways. Prices range from ¥1,760 to ¥2,420. The items are sold at the Shobido online store.
Kura Sushi has revealed the prizes for the second and third waves of its Peanuts collaboration giveaway campaign. The second wave, starting July 10, offers clear files in four designs featuring Snoopy, Woodstock, Charlie Brown, Lucy, and Linus. The third wave, starting July 24, offers sushi plates in four designs. Each wave is limited to the first 300,000 customers. The collaboration began June 26.
Japanese Hallmark will release a line of imported PEANUTS merchandise from American Hallmark on July 15, 2026. The lineup includes 10 new products, headlined by the sporty and nostalgic "Peanuts Athletic Club" collection. Key items include a Snoopy sitting plush in a varsity jacket holding a pennant (4,950 yen), a lying plush with baseball-themed decorations (3,960 yen), a jigsaw puzzle featuring the whole gang playing sports (4,950 yen), a mug (3,960 yen), a figure of Charlie Brown and cheerleader Snoopy (6,600 yen), and a tumbler (5,500 yen). Other products include a "Zip-Along Plush" that scuttles when its tail is pulled (2,640 yen), a pastel checkerboard lying plush (3,960 yen), a vintage comic cover-style figure (14,960 yen), and Snoopy 3D bookends (8,250 yen). The goods will be available at specialty stores nationwide, select events, and the Hallmark Japan official online store.
Kura Sushi will run a collaboration campaign with the comic Peanuts from June 26 to August 6, 2026, at locations nationwide. This is the first time the sushi chain has partnered with Peanuts in Japan. The campaign includes limited-edition menu items inspired by Snoopy and Woodstock, such as a pizza-themed steamed bun, a cookies and cream cheesecake, and a cola float. Customers who order any collaboration menu item receive one random sticker from a set of 20 designs. The chain's Bikkura Pon game will offer prizes including can badges, clear keychains, and masking tape featuring Peanuts characters. A three-round present campaign gives customers who spend at least 3,000 yen per bill a notebook (round one, from June 26), a clear file (round two, from July 10), or a sushi plate (round three, from July 24), each limited to the first 300,000 customers. Two global flagship stores in Harajuku and Namba Parks South will have special decorations and photo spots.
Sega announced a new prize brand called Chibiparu, featuring tiny Snoopy mascots in eight colors, as part of its June 2026 Peanuts lineup. The lineup also includes a large lying-on-back Snoopy plushie and a pirate-themed plushie set. All items are manufactured by Sega Fave and roll out sequentially from mid-June.