Sensor Tower Tracks Japan Sort Puzzle Shift From Arrows To Buses
Sensor Tower published an analysis report on November 10, 2026, covering mobile sort puzzles in Japan. In the second quarter of 2026, Amaze GO! led download growth and Arrows - Puzzle Escape was second, both arrow-clearing titles.
1 source 3h ago
Reporting from 1 source: 4Gamer.net.
Why it matters
Sensor Tower's own channel data shows the bus titles pulling 77% of downloads through paid display ads, so the shift in genre is also a shift in how these games buy their users.
Key Facts
- Sensor Tower published the analysis report on November 10, 2026.
- Amaze GO! ranked first and Arrows - Puzzle Escape second by download growth in the second quarter of 2026.
- Bus Traffic Fever! ranked first and Bus Fever Party third by download growth in the third quarter of 2026.
- Bus Traffic Fever! ranked second by revenue growth in the third quarter.
- Paid display was the top download channel for all four titles, reaching 77% for both bus-guiding games.
In the third quarter, Bus Traffic Fever! ranked first and Bus Fever Party third, both bus-guiding titles, and Sensor Tower reads the trend as moving from arrows to buses.
Sensor Tower's report puts Bus Traffic Fever! second by revenue growth in the third quarter as well. The game sells in-game currency and starter packs alongside a paid ad-removal option.
Paid display was the top download channel for all four titles from the second to third quarter. The two bus-guiding games both reached 77% through that channel. Mobile apps took the largest share of ad impressions for all four, at 100% for Bus Traffic Fever! and 87% for Bus Fever Party, with the arrow titles near 80% and the rest on Facebook, Instagram and others.
The audiences differ. Bus Traffic Fever! splits nearly evenly between men and women, while Bus Fever Party is 64% female. Both peak at ages 35-44, but the second-largest group is 25-34 for one and 45-54 for the other.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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