Seo In-guk Named Model for New Skincare Brand FOUNDUE
The July 9 showcase is the brand's first public event, with Seo In-guk appearing in person and premium ticket sets offering autograph and photo session opportunities.
Reporting from 1 sources: ASCII.jp.
South Korean actor and artist Seo In-guk has been appointed the official model for the new skincare brand FOUNDUE. Advance sales for the launch showcase "FOUNDUE: THE FIRST FOUNDATION" on July 9, 2026 at SGC Hall Ariake in Tokyo begin May 22 at 18:00.
WAK Co., Ltd. announced the appointment of Seo In-guk as the official model for its new skincare brand FOUNDUE. The brand's launch showcase, "FOUNDUE: THE FIRST FOUNDATION," will be held on Thursday, July 9, 2026 at SGC Hall Ariake in Tokyo's Ariake district. The event will feature video, music, spatial direction, and product displays centered on the brand concept of "the foundation of the skin."
Advance sales for the Pre-Open Sale Set (SIGNATURE SET) begin May 22 at 18:00 JST. The set costs ¥24,200 (tax included) and includes a premium culture mist, serum, and cream, plus limited items such as a Seo In-guk autographed basic skincare set, autographed and messaged facial treatment masks, and showcase participation rights with priority lane entry. The set also includes application tickets for costume, autograph session, and group photo shoot opportunities. Lottery prizes include Seo In-guk's costume worn during filming, handwritten autographs, and group photo shoot participation rights.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.