Serial Experiments Lain Collaboration Items, Pop-Up, and 13-Episode Screening Announced
SEVESKIG's 2026-27AW collection theme is 'not equal' (≠), which the brand says strongly resonates with the anime's multiple Lains, a connection that informs the collaboration's design approach.
Key Facts
- The 'let's all love lain' collaboration event runs from September 2 to September 9, 2026, across two venues in Tokyo.
- SEVESKIG will release 21 collaboration items in total: 7 from the 2026-27AW collection, 8 at the Laforet Harajuku pop-up, and 6 at Ikebukuro HUMAX Cinemas.
- The special screening of all 13 episodes costs 2,000 yen on weekdays and 3,000 yen on weekends, tax included.
- The first 500 visitors to both venues will receive a 'let's all love lain' can badge in one of eight random designs.
- The made-to-order Jacquard Blanket (19,800 yen) is available for order from September 2 to September 30, with deliveries from November 16.
Reporting from 3 sources: KAI-YOU, Denfaminicogamer, Anime Anime.
Fashion brand SEVESKIG has announced a collaboration with the 1998 TV anime 'serial experiments lain,' launching a two-venue event titled 'let's all love lain' in Tokyo this September. The project pairs a pop-up exhibition at Laforet Harajuku with a special screening of all 13 episodes at Ikebukuro HUMAX Cinemas. The exhibition runs from September 2 to September 8 at Laforet Harajuku's 'MAKE THE STAGE' floor, with free admission. The screening runs from September 2 to September 9, with weekday sessions priced at 2,000 yen and weekend sessions at 3,000 yen, both tax included. A total of 21 collaboration items are planned: 7 from SEVESKIG's 2026-27AW collection, 8 at the Laforet Harajuku pop-up, and 6 at Ikebukuro HUMAX Cinemas. Highlights include T-shirts featuring Yoshitoshi Abe's artwork, a Fragment Cardigan inspired by protagonist Lain Iwakura, and a made-to-order Jacquard Blanket. The first 500 visitors to both venues will receive a 'let's all love lain' can badge in one of eight random designs.
- SEVESKIG is led by designer Takeshi Nagano, and its 2026-27AW theme "≠ (not equal)" covers disparity, mass consumption, AI-driven disinformation, and social media peer pressure.
- The brand says the anime's structure of multiple Lains "strongly resonates" with the season's theme, informing the design approach.
- The Fragment Cardigan (66,000 yen) prints the "various Lains" seen by others and reconstructs them with special embroidery to express Lain's fluctuating existence.
- The long-sleeved "SEV vs lain Layer L/SL TEE" (27,500 yen) front carries the VHS package artwork drawn by Yoshitoshi Abe; its back prints Lain's consciousness, symbolizing wavering reality perception as "people's memories themselves are altered."
- The 7 collection items go on sale sequentially at Laforet Harajuku and SEVESKIG retail stores, which include 22 wholesale partners across Japan from Akita to Kumamoto.
- Made-to-order Jacquard Blanket orders run September 2, 11:00 a.m. to September 30, 23:59, with delivery scheduled sequentially from November 16.
- At Ikebukuro HUMAX Cinemas, goods are purchasable without a ticket; visitors scan QR codes at each venue with the official website's scanner to record a visit stamp.
- The event commemorates the collaboration announced in the 2026-27AW collection, and the copyright line reads (C)NBCUniversal Entertainment Japan LLC.
- Screening pricing is special, so various discounts and viewing points do not apply.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.