Seven Artists and Creators Share Summer Travel Playlists
The campaign pairs a hardware promotion with curated Spotify playlists from seven selectors, giving the brand a cultural tie-in for the summer travel season.
Reporting from 1 source: ASCII.jp.
Bang & Olufsen Japan launched its Summer Travel Campaign 2026, with seven artists and creators curating playlists on the theme of music for summer trips. The playlists are available on Spotify from August 10 through September 30, 2026, accompanying the campaign's special gift offer for eligible purchases by August 31.
Bang & Olufsen Japan is running its Summer Travel Campaign 2026, offering a special gift to customers who buy eligible products by Monday, August 31. To mark the campaign, seven artists and creators have each put together a playlist on the theme of music for a summer trip, available on Spotify until the end of September.
The selectors span fashion, music, and acting. Model and brand director emma built her list around scenes from a summer journey, drawing on artists she loves. Fashion designer Hiromichi Ochiai chose quiet, deep sounds for time on an airplane. Actor Sho Kasamatsu picked songs for late-night highway drives.
- emma: Model and brand director; playlist imagines scenes from a summer trip
- Hiromichi Ochiai: Fashion designer; gathered quiet and deep sounds for time on an airplane
- Sho Kasamatsu: Actor; chose songs for late-night highway driving
- Koharu Sugawara
- TOWA TEI
- Noritaka Hamao
- Yoshiko Hitotsuyama
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.