Shizuma Rei and Kajyu Kobo Karin Collaboration Expands to 92 Stores
The expansion and interactive X campaign show how VTuber-driven marketing can drive foot traffic and engagement in physical retail chains.
Reporting from 1 source: PANORA.
The collaboration between VTuber Shizuma Rei and fruit juice bar chain Kajyu Kobo Karin, part of AEON Mall's summer campaign, is expanding to 92 stores from July 18, 2026, after strong customer response. The campaign also includes an X post campaign where Shizuma Rei sends personalized identification messages to participants.
The collaboration, which began in June with the limited drink "Torotto Mango & Apple," saw sales climb from day one and fans posting farewell messages on the last day. Following that reception, the campaign is adding seven more locations under the Wonder Fruits and V²&M by FruitsBar AOKI banners, bringing the total to 92 stores. Alongside the drinks, an X post campaign lets customers submit photos of their juice and the store interior; Shizuma Rei manually identifies the specific AEON Mall and sends a direct message to the poster.
- Wonder Fruits AEON Mall Tsuchiura: Ibaraki Prefecture
- Wonder Fruits AEON Mall Narita: Chiba Prefecture
- Wonder Fruits AEON Mall Zama: Kanagawa Prefecture
- Wonder Fruits AEON Mall Nagakute: Aichi Prefecture
- V²&M by Fruits Bar AOKI AEON Mall Tokoname: Aichi Prefecture
- V²&M by Fruits Bar AOKI AEON Mall Matsumoto: Nagano Prefecture
- V²&M by Fruits Bar AOKI AEON Mall Kakamigahara Inter: Gifu Prefecture
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.