Shochiku Multiplex Theaters to End SMT Members, Launch Paid Membership in 2027
The shift from a free membership to a paid model marks a significant change in how SMT rewards frequent moviegoers at its MOVIX and Piccadilly chains.
Reporting from 1 sources: Eiga Natalie.
Shochiku Multiplex Theaters (SMT) announced that its SMT Members service will end in January 2027 due to a ticket system renewal. A new membership service with an annual fee will launch after that, with details expected in fall 2026.
Shochiku Multiplex Theaters (SMT) will end its SMT Members service in January 2027, the company announced. The move comes as part of a renewal of the ticket sales system. A new membership service will launch after the old one ends, and for the first time it will carry an annual fee. SMT previously operated SMT Members with no joining fee or annual fee. The company said on its website that the change is meant to reflect customer feedback and create a more advantageous theater experience and a sustainable service. It added that it is preparing service content that will offer value exceeding the annual fee for long-time patrons. Details of the new membership service are scheduled for fall 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Eiga Natalie 松竹マルチプレックスシアターズのSMT Members来年1月終了、新会員サービスは年会費制を導入