Showlabs Streaming Analytics Service Launches in Japan
As anime gains international recognition, Showlabs brings cross-market viewing data into Japanese content planning, giving production companies and rights holders objective metrics for overseas expansion.
Reporting from 1 source: GameBusiness.jp.
NIQ and GfK launched Showlabs in Japan, a video viewing data analysis service developed by Poland's Plum Research S.A. It covers Netflix, Prime Video, Disney+, and Crunchyroll across seven markets: Japan, the US, France, Brazil, South Korea, Taiwan, and India. The service applies modeling to anonymized viewing logs to track trends by title, genre, country, and platform.
Showlabs differs from surveys and online trend analysis by applying demographic and platform share modeling to anonymized viewing logs. The approach is meant to show what viewers actually watch and how trends differ by country and service.
Intended uses include genre and title rankings, cross-viewing analysis for series development, evaluating title performance by country and platform, and providing metrics for overseas distribution strategy. NIQ Japan President Hideyuki Hata said data only supports decisions and that field expertise remains the most important, positioning the service as a way to bring objective viewing data into planning while respecting on-the-ground judgment.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.