Shueisha Acquires Arch PR, Renames It Shueisha MANGA-pr
The move gives Shueisha a dedicated in-house PR arm focused on social-media-driven manga promotion, formalizing a capability it previously accessed through an external subsidiary.
Reporting from 1 sources: GameBusiness.jp.
Shueisha will acquire all shares of Arch PR Co., Ltd. by March 31, 2026, making it a subsidiary, and rename it Shueisha MANGA-pr Co., Ltd. on April 13, 2026. The new company aims to combine Shueisha's content with social media to strengthen reader engagement and expand global recognition. Arch PR was established in 2020 as a subsidiary of Arch Co., Ltd., an IP and animation production company involved in projects including the theatrical anime Promare and the Jujutsu Kaisen Domain Expansion campaign. The new company's representatives are Takanori Asada and Karon Yoshida.
Shueisha will take full ownership of Arch PR Co., Ltd., a publicity and IP strategy firm, and rebrand it as Shueisha MANGA-pr Co., Ltd. The acquisition is effective March 31, 2026, with the name change following on April 13. Arch PR was founded in 2020 as a subsidiary of Arch Co., Ltd., an IP and animation production company whose credits include publicity and production cooperation on the theatrical anime Promare, production of the web anime Miru Tights, and planning and production of the Jujutsu Kaisen Domain Expansion campaign. The new entity will be led by Takanori Asada, who is also editor-in-chief of Shueisha's Jump TOON, and Karon Yoshida. Asada described the company's mission as connecting manga with readers worldwide through social media.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp 集英社、アーチ・ピーアールを子会社化。社名を「集英社MANGA-pr」へ