SNK Opens Official Online Store NEOGEO STYLES With Terry Bogard Cap and Geese Soy Sauce
The store gives SNK a direct retail channel for merchandise tied to its classic fighting game franchises, bypassing third-party distributors for items like the NEW ERA cap and the novelty soy sauce product.
Reporting from 3 sources: Denfaminicogamer, Game Spark, Inside.
SNK opened its official online store NEOGEO STYLES on May 29, 2026, at 12:00 JST. The store launched with two Fatal Fury-themed products: a Terry Bogard 9FORTY cap made in collaboration with hat brand NEW ERA, and a product called Geese's Soy Sauce SPECIAL, which is inspired by the fan-favorite song Geese ni Shoyu. The cap and the soy sauce item are the first items available through the new storefront. SNK did not announce a full product lineup or a schedule for future releases. The store is accessible through the official SNK website. The opening coincides with ongoing promotion for the fighting game Fatal Fury: City of the Wolves, which was released earlier in 2026. The company has also recently announced a crossover between Fatal Fury and Fist of the North Star, bringing character Kenshiro to South Town.
The NEOGEO STYLES store opened at noon Japan time on May 29. The Terry Bogard 9FORTY cap is a licensed NEW ERA product, marking a rare apparel collaboration between the hat maker and a video game company. The Geese's Soy Sauce SPECIAL is a reference to the meme song Geese ni Shoyu, which itself is a pun on the character Geese Howard's name and the Japanese word for soy sauce. Neither article specified a price or release date for either item beyond the store's opening. The store's name, NEOGEO STYLES, echoes the NEOGEO brand that SNK has revived in recent years through mini consoles and re-releases. The store launched without a full catalog; SNK has not said how often it will add new products or whether the store will carry items for other SNK properties such as The King of Fighters or Samurai Shodown.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.