SNS Oshibon Taisho 2026 Names Five Winners Across Four Categories
The SNS Oshibon Taisho 2026, a reader-voted book award built from social media recommendations, announced five grand prize winners across four categories at a ceremony on October 30 at TODA HALL & CONFERENCE TOKYO.
1 source 1h ago
Reporting from 1 source: ASCII.jp.
Why it matters
A reader-vote award that turns social media recommendations into in-store displays gives publishers a second shelf life for titles that the usual prize circuit and the standard bookstore turnover cycle would not carry.
The second edition drew 5,317 first-round votes, 3,157 final votes, 1,236 recommendation comments, and 13.72 million total social media impressions. The novel category ended in a tie for first, producing two winners. Fairs run at 171 bookstores nationwide.
The award is run by Hon o Tsunagu Inc. through its Hon o Tsunagu Project, and the ceremony drew about 80 people, including authors, publisher staff, the readers who posted the recommendations, and bookstore staff. A special edition paper introducing the winners was handed out at the venue.
The bookstore fairs, counted at 171 locations as of November 2, use reader recommendation comments on in-store POP displays, moving the responses that formed on social media onto physical shelves. The prize spans four categories: novel, essay, business, and humanities and sciences.
- Kawashiro Saki, Tsuki ga Kirei na Yoru ni, Dareka ni Omoidashite Hoshikatta (Sunmark Publishing): Novel grand prize, tied for first
- Yukinari Kaoru, Chahan Kyodai (Chosha Publishing): Novel grand prize, tied for first
- Hojicha, Getsuyobi ga Kirai na Watashi no Suki na Koto (Sekai Bunka Sha): Essay grand prize
- Business category grand prize winner
- Humanities and sciences category grand prize winner
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