Somethingfun Launches Somefun Music Entertainment Project for Liver Artists
The project marks a structured attempt by a liver division to turn streaming talent into recording artists without spinning off a separate label.
Reporting from 1 sources: PANORA.
Somethingfun Inc. has launched a music project called Somefun Music Entertainment within its liver division Samufan! to discover and develop musical talent among active livers. The project is not a new label but an activity support initiative. The first artist is 23-year-old singer-songwriter Furuichi Rei, who has already gained attention on TikTok LIVE.
Somethingfun Inc. announced the launch of Somefun Music Entertainment, a music project housed within its liver division Samufan!. The initiative is designed to identify livers with musical ability and support their development as artists, including music production, promotion, and coordination with streaming activities. President Naoki Yabumoto said the company will apply 23 years of video and content production experience to create new activity opportunities for livers.
The first artist under the project is Furuichi Rei, a 23-year-old singer-songwriter who moved to Tokyo in April 2026 after working in sales. She has been live streaming on TikTok LIVE and ColorSing, drawing a peak of 947 concurrent viewers and about 30,000 total viewers in a 1.5-hour stream, with impressions exceeding 300,000. Somethingfun will support her artist activities through Samufan!.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.