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Sony's Xperia 10 VIII Adds FunSync NFC Cards With Demon Slayer And Hello Kitty

Sony kept the price under 100,000 yen and put its mid-range pitch on character licenses and NFC cards rather than performance gains, which is the entertainment-first angle it keeps returning to on hardware it no longer has to sell on specs alone.

Reporting from 1 source: ASCII.jp.

Sony's Xperia 10 VIII Adds FunSync NFC Cards With Demon Slayer And Hello Kitty

The Xperia 10 VIII is on sale in Japan through Docomo, au, SoftBank, and SIM-free at 99,000 yen, up from the previous model's 75,000 yen as memory and component costs rose. Its new FunSync feature changes wallpapers, sound effects, and charging voice by holding an NFC card over the device. The first content wave is Demon Slayer: Kimetsu no Yaiba and Hello Kitty.

The FunSync feature is limited to Japan and works only on the Xperia 10 VIII. The first 20,000 buyers receive a two-card Demon Slayer: Kimetsu no Yaiba set, and Sony is running a survey on which characters and works to add next.

At Sony Store Ginza, two Hello Kitty collaboration sets are planned, each limited to 1,000. One bundles the phone with a sacoche, tote bag, and FunSync Card at 111,000 yen; the other pairs the WH-CH730N wireless noise-canceling headphones with a pouch and tote bag at 28,500 yen.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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