Suica Penguin Autumn Goods and Sweets Go on Sale Across Japan
The merchandise push arrives as JR East runs a public vote, opened September 8, on a replacement character design, turning the penguin's final months into a coordinated retail wind-down.
Key Facts
- Hotel Metropolitan Ikebukuro is selling the Suica Penguin Chestnut Cake for 720 yen, the Pudding for 500 yen, and the Season Cake for 650 yen from September 1 to November 30, 2026.
- The Suica Penguin Shichimi 3-Can Set costs 3,800 yen and is limited to 5,000 sets, sold at NewDays, NewDays Mini, and NewDays KIOSK within Nagano Prefecture since September 16, 2026.
- Suica Penguin has been a Suica character since the IC card launched in 2001 and is set to retire at the end of fiscal 2026, in March 2027.
- JR East began a public vote for a new Suica character design on September 8, 2026, revealing three final candidate characters.
Reporting from 1 source: Anime Anime.
A wave of Suica Penguin merchandise and seasonal food is on sale in Japan, tied to the character's planned retirement at the end of fiscal 2026 in March 2027. Hotel Metropolitan in Ikebukuro is selling three autumn sweets at its first-floor Cake & Bakery Shop: a Chestnut Cake with a chestnut-shaped penguin face for 720 yen, a Pudding with Ebisu pumpkin and Jersey milk for 500 yen, and a Season Cake with pear and Valrhona Caramelia chocolate for 650 yen, all available through November 30. A collaboration with Nagano shichimi shop Nemoto Yawataya Isogoro offers a three-can Shichimi set with an original sticker for 3,800 yen, limited to 5,000 sets, sold at NewDays locations in Nagano Prefecture since September 16. Omusubi Dokoro Honnoriya and Homareya have a Puffy Sticker Rice Ball Set for 1,480 yen, or 1,280 yen with a transportation IC card, from September 28 while supplies last.
The Suica Penguin goods come from separate partners rather than a single JR East campaign. Hotel Metropolitan's sweets are sold from 11:00 a.m. to 8:00 p.m., with online reservations accepted through the hotel's website. The shichimi collaboration is with Yawataya Isogoro Co., Ltd., a Nagano shop founded 290 years ago that this year marks 102 years since it began selling its tin-can shichimi; the three-can set holds shichimi togarashi 14g, yuzu shichimi 12g, and shichimi garam masala 12g, and is not sold at Yawataya Isogoro stores. The rice ball set comes in an original design showing penguins shaped like rice balls, sold at 21 Honnoriya stores and two Homareya stores, with no purchase limit but a request that customers buy only what they can eat that day. Stock of the rice balls can differ by time and store.
- Suica Penguin Chestnut Cake: 720 yen at Hotel Metropolitan Ikebukuro, sold through November 30
- Suica Penguin Pudding: 500 yen, made with Ebisu pumpkin and Jersey milk
- Suica Penguin Season Cake: 650 yen, with pear compote and Valrhona Caramelia chocolate
- Suica Penguin Shichimi 3-Can Set: 3,800 yen, limited to 5,000 sets, at NewDays in Nagano Prefecture
- Suica Penguin Puffy Sticker Rice Ball Set: 1,480 yen, or 1,280 yen with a transportation IC card, from September 28
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.