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Suica Penguin Multi-WAY Bag Goes on Sale November 19 for 35,000 Yen

JR East Cross Station Development Company will release the "Suica no Penguin to Tabisuru Multi-WAY Bag" on November 19 at around 12:00 on its GRANSTA MALL online shopping site.

Reporting from 2 sources: GAME Watch (Impress), Nijimen.

Why it matters

A 500-unit run at 35,000 yen sold only through JR East's own GRANSTA MALL turns a station-character tie-in into a limited, travel-branded product aimed at the same riders who carry the card.

Suica Penguin Multi-WAY Bag Goes on Sale November 19 for 35,000 Yen

Key Facts

  • JR East Cross Station Development Company will release the Suica no Penguin to Tabisuru Multi-WAY Bag on November 19 at around 12:00.
  • The bag is a collaboration between travel media Kotrip, bag brand Kitamura, and JR East's Suica no Penguin character.
  • The bag costs 35,000 yen each including tax and comes in Sand Beige/Pink and Dark Blue/Ice Blue.
  • The initial production run is 500 units total across the two colors.
  • Sales are handled only through the GRANSTA MALL online shopping site.

The bag is a collaboration between travel media Kotrip, bag brand Kitamura, and JR East's Suica no Penguin character. It comes in Sand Beige/Pink and Dark Blue/Ice Blue, costs 35,000 yen each, and the initial run is 500 units total across both colors.

The set includes the main bag, a pouch, and a Suica no Penguin pass case. The main bag measures W30cm x H25cm x D8cm, the pouch W25cm x H20cm x D2cm, and the pass case W13cm x H20cm.

The multi-way design allows use as a shoulder bag or a handbag. Sales are handled only through GRANSTA MALL, with the release set for around 12:00 on Thursday, November 19, 2026, at 35,000 yen per bag including tax.

Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.

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Suica no Penguin to Tabisuru Multiway Bag JR East Cross Station Development Company Kento Iwase

Sources