Suica Penguin Pop-Up Shop Tour Opens At NEWoMan Shinjuku
The tour gives the character a physical retail run before it leaves at the end of fiscal 2026 in March 2027, in the same period JR East is taking votes on a successor design.
Reporting from 1 source: Anime Anime.
A pop-up shop tour for the Suica Penguin character has been confirmed, with the first stop opening at NEWoMan Shinjuku from Tuesday, October 13, 2026. The shop sells interior goods, going-out items, last-year special art products, and pop-up limited goods. Purchases of 4,000 yen or more receive a bonus item, and 10,000 yen or more adds a compact mirror.
The shop sits near Suica Penguin Plaza, where the character's bronze statue stands, in the NEWoMan Shinjuku Ekinaka Event Space inside the JR Shinjuku Station South New Area gates. The limited-edition lineup includes a Swaying Acrylic Stand in four designs, among them holding a heart and enjoying a footrace, plus a Can Badge-Like Clock that works as a stand or wall clock. Jacquard-woven pouches, a foldable glasses case, a shoulder bag with wallet function, a plush toy-like drawstring pouch, and machine-washable boa slippers fill out the selection.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.