Suntory Vtuber Non Suntory Named New Tekkotsu Musume For Revived Drink Campaign
The appointment marks Non Suntory's first role as a Suntory official character, expanding her function from corporate VTuber to a direct product ambassador for a revived 37-year-old brand.
Reporting from 1 sources: KAI-YOU.
Suntory official VTuber Non Suntory has been appointed as the new campaign character for the nutritional supplement drink Tekkotsu Inryō, which originally launched in 1989. A new CM featuring Non Suntory performing the Tekkotsu Dance has been released. The drink goes on sale at Lawson stores on June 2.
Non Suntory, Suntory's official VTuber since 2018, has been named the new Tekkotsu Musume for the re-released nutritional supplement drink Tekkotsu Inryō. A CM released Monday shows multiple instances of Non Suntory performing the Tekkotsu Dance, which originally became a hit when actress Isako Washio performed it in the 1989 commercial. The original drink sold 150 million bottles in its first year. The new version reproduces the original flavor while adding iron, calcium, and zinc. Choreographer Nagare Minami, who created the original dance, provided choreography guidance to Non Suntory. The drink will be available for advance sale at Lawson stores nationwide from June 2, with case sales starting June 30 at the Suntory Foods Online Store for 170 yen per 500ml bottle.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.