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Supasaito Adds Ads In Answers View For ChatGPT Responses

Supasaito Inc. added an "Ads in answers" feature to its BtoB customer acquisition platform, tracking ads shown below ChatGPT responses.

Reporting from 1 source: ASCII.jp.

Why it matters

The feature treats paid placement below a ChatGPT answer as its own measurable channel, separate from whether the model names a brand in its reply, which gives marketers a way to size ad exposure against organic mentions.

Supasaito Adds Ads In Answers View For ChatGPT Responses

Key Facts

  • Supasaito Inc. added the Ads in answers feature in a late-October update to its BtoB customer acquisition platform Supasaito.
  • Ads in answers records the advertiser and ad content shown below ChatGPT responses separately from the response text.
  • Supasaito excludes recorded ads from its AI visibility, sentiment, and citation-source metrics.
  • Users can select a display period of 7, 28, or 90 days to check the percentage of responses that displayed ads.
  • Recording ads requires a scan of the ChatGPT screen, and Supasaito says ads are not guaranteed to be found in every diagnosis.

The feature, part of a late-October update, records the advertiser and ad content separately from the response text, so ads stay out of AI visibility, sentiment, and citation-source metrics. Users can check the share of responses with ads over 7, 28, or 90 days and see which questions drew competitor ads.

Supasaito recorded ads separately from the answer text, so a brand name written into a response and a paid listing under it are counted as different things. The company says ads do not enter its AI visibility, sentiment, or citation-source figures. Users can open the questions where registered competitors' ads appeared and read the corresponding responses. Recording an ad depends on a scan that pulls responses from the ChatGPT screen, and Supasaito states it cannot guarantee ads will be found in every diagnosis.

Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.

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ChatGPT Ads in answers

Sources