Survey Finds 60% of Young Gamers Prefer In-Game Experiences Over Video Ads
The data gives brands a concrete reason to invest in interactive game spaces rather than traditional video ads when targeting young audiences.
Reporting from 1 sources: GameBusiness.jp.
Cre8tFun released a survey of 1,003 gamers aged 15-25 showing that about 60% find in-game experiences leave a better impression than video ads. Around 90% of those who experienced corporate collaborations tolerated PR elements, and 80% said their favorability toward the company improved. The survey also found effects on purchase intent and word-of-mouth sharing.
Cre8tFun, a company that builds metaverse spaces inside Fortnite, published survey results on June 10, 2026, that quantify how young players respond to brand presence in games. The internet survey of 1,003 men and women aged 15-25 who regularly play Fortnite or Roblox found that roughly 60% said the experience of freely playing inside a corporate game space leaves a better impression than watching a video ad on YouTube or other platforms.
Among the roughly 60% of respondents who had experienced a corporate collaboration event in a game, about 90% showed tolerance for in-game PR elements as long as the game remained fun or the promotion fit the world. About 80% of that group said their favorability toward the company improved after the experience. The survey also tracked purchase behavior: about 60% said they would want to purchase a product or service they saw in a game, and about 70% said they would prioritize companies that provided fun experiences when choosing between similar products. Roughly 80% said they would share interesting collaboration plans with friends.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp 若年層1,000人調査：約6割が「動画広告よりゲーム内体験の方が好感を持ちやすい」——Cre8tFunが調査結果を公表