Sushiro and Hello Kitty Announce First Collaboration With Two-Phase Event
The collaboration marks Sushiro's first tie-up with Sanrio's Hello Kitty, targeting the summer vacation crowd with a mix of themed menu items and collectible goods.
Key Facts
- Sushiro announced the collaboration on July 17, 2026.
- The first phase runs from July 29, 2026, and the second from August 19, 2026.
- The collaboration theme is "KAWAUMA HELLO KITTY" with the concept "Cute Hello Kitty meets Sushiro's 'Delicious!'"
- Special collaboration stores will be set up at five locations in Japan.
- An SNS campaign will give 20 winners digital meal vouchers.
Reporting from 1 source: Denfaminicogamer.
Sushiro, the conveyor belt sushi chain, announced its first collaboration with Sanrio's Hello Kitty on July 17. The promotion will run in two phases: the first from July 29 and the second from August 19 at Sushiro locations nationwide. The theme is "KAWAUMA HELLO KITTY," with the concept "Cute Hello Kitty meets Sushiro's 'Delicious!'" Phase 1 includes sushi with collaboration picks (8 types) such as mala-style longfin tuna with fried onion, squid with plum and shiso, and shrimp with negitoro wrap. A dessert with collaboration stickers, apple mille crêpe Melba, is also available. Phase 2 offers sushi with clear picks (8 types) including large shrimp and squid with negitoro wrap, plus a dessert with seals, warabimochi and university sweet potato. Additional goods include a Tsukuro Set with a zipper pouch or mini charm, collaboration sheets, and soft drinks with mascots. Special collaboration stores will open in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. An SNS campaign will award 20 winners digital meal vouchers.
The collaboration centers on the theme "KAWAUMA HELLO KITTY," a portmanteau of "kawaii" (cute) and "umai" (delicious). Sushiro's press release says the concept is "Cute Hello Kitty meets Sushiro's 'Delicious!'" Each phase features eight types of sushi picks or clear picks, plus stickers or seals that can be collected in an album. The Tsukuro Set, common to both phases, includes a collaboration sheet (5 types). Phase 1 adds a zipper pouch (4 types), and Phase 2 adds a mini charm (4 types). Soft drinks come with one of nine mascot designs (including secret types).
Five special collaboration stores will be set up in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka prefectures. Some locations with the large touch display "Dejiro" will show a "Hello Kitty Mode" during the campaign. An SNS campaign on X (formerly Twitter) will give 20 randomly selected participants digital meal vouchers usable at Sushiro.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.