Apple is a technology company that set a September 10, 2026, online event expected to introduce new iPhone models, including a reported first foldable iPhone. The company has also halted Vision Pro successor development to focus on smart glasses, and expanded its Private Cloud Compute system to run on NVIDIA GPUs via Google Cloud.
Apple's most recent moves center on hardware and AI infrastructure. The company announced an online event for September 10, 2026, with the catchphrase "Surprise and shine," expected to bring new iPhone models. Reports point to the iPhone 18 Pro and iPhone 18 Pro Max, plus a foldable iPhone that sources call the iPhone Ultra. The event follows Apple's usual early-September schedule, a year after the iPhone 17 series announcement. Apple Watch Series 12 and Apple Watch Ultra 4 may also appear. The event streams on Apple's website, YouTube, and Apple TV.
On the wearables front, Apple has reportedly canceled plans for a second-generation Apple Vision Pro and a lower-cost model, shifting development resources entirely to smart glasses. Analyst Ming-Chi Kuo reports that incoming CEO John Ternus approved the overhaul, leaving only two smart glass products in Apple's wearable roadmap: an AI-powered model and an AR model with a display, the latter delayed until 2029. Separately, Bloomberg's Mark Gurman reports Apple is working on a new Apple Watch design that could bring back a ceramic case option this year or next, last sold in 2019 with the Apple Watch Edition Series 5.
On the services side, Apple announced that its Private Cloud Compute (PCC) system will adopt NVIDIA's Confidential Computing technology and run on NVIDIA Blackwell GPUs via Google Cloud. The expansion supports the next-generation Apple Intelligence, which is based on Google's Gemini AI.
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Apple raised prices on the iPhone 16, 17, 17e and Air alongside the iPhone 18 Pro and the foldable iPhone Duo announcements, by 12,000 to 48,000 yen per model and capacity. Coming after a July domestic increase, cumulative rises reach 25,000 to 30,000 yen, and 65,000 yen on the 1TB iPhone Air. The same revision was applied in the United States.
Apple announced the iPhone Duo, its first foldable smartphone, at a September 9 event. The device has a 5.4-inch outer display when closed and a 7.6-inch inner display when opened. Japanese pricing starts at 364,800 yen for the 256GB model, with 512GB at 399,800 yen, 1TB at 468,800 yen, and 2TB at 574,800 yen. Pre-orders open October 16 at 9:00 PM, and the release date is October 23. The body comes in Star White and Night Sky. Apple says the opened display is the largest in iPhone history. The frame is titanium, and a hinge made of more than 100 parts handles the fold. The inner display uses a matte finish that reduces reflections and makes the crease less noticeable, and the front camera sits under the screen. The SoC is the A20 Pro chip. The iPhone Duo weighs 254g, heavier than the Huawei Pura X Max at 229g and the Galaxy Z Fold8 at 201g.
BANDAI SPIRITS opened the page for Ichiban Kuji Mrs. GREEN APPLE ~SCENT OF WINTER~, a winter-themed lottery releasing at Lawson stores on December 19, 2026 at 7:00 AM. The lineup spans nine tiers from a plush mascot to a desktop collection, with a smartphone stand as the Last One prize and a hot sandwich maker in the Double Chance campaign. Each draw costs 750 yen including tax.
Bloomberg's Mark Gurman reports that Apple has built and tested an internal prototype Apple Pencil designed for the foldable iPhone, unofficially called the iPhone Ultra. The prototype is shorter than the regular Apple Pencil to match the device size. Gurman notes the accessory could scratch the delicate screen, and that releasing one would contradict Steve Jobs' well-known dislike of styluses.
Bombon Drop Seal announced its first artist collaboration on August 27. A Mrs. GREEN APPLE design will be sold via lottery at the official Clear online store starting around late September. Details will be announced later.
Apple announced on August 27, 2026, that it will hold an online event on September 10, 2026, at 2:00 a.m. Japan time. The event, with the catchphrase "Surprise and shine," is expected to introduce new iPhone models. Reports point to the iPhone 18 Pro and iPhone 18 Pro Max, along with Apple's first foldable iPhone, which sources call the iPhone Ultra. The event date follows Apple's usual early-September schedule, a year after the iPhone 17 series announcement. The foldable iPhone is the main focus, with estimated retail prices of $2,000 to $2,500, roughly 320,000 to 400,000 yen. Market research firm IDC predicts first-year shipments will exceed 10 million units. The iPhone 18 Pro models are expected to keep similar designs, with upgrades including a variable aperture main camera, a smaller Dynamic Island, and the C2 modem chip. The standard iPhone 18, iPhone 18e, and iPhone Air are not expected at this event, possibly arriving in spring 2027. Apple Watch Series 12 and Apple Watch Ultra 4 may also appear. The event streams on Apple's website, YouTube, and Apple TV.
MUSIC AWARDS JAPAN 2026, the international music award in its second edition, has started worldwide streaming on YouTube of its Grand Ceremony and Premiere Ceremony, held June 13, 2026. The ceremonies, hosted at TOYOTA ARENA TOKYO, featured performances by Fujii Kaze, Mrs. GREEN APPLE, M!LK, and others.
Apple is working on a new Apple Watch design that could bring back a ceramic case option this year or next, according to Bloomberg's Mark Gurman. The ceramic Apple Watch was last sold in 2019 with the Apple Watch Edition Series 5. A return would mark roughly seven years since it was discontinued.
The One Piece Card Game booster pack "World's Strongest Warrior," releasing August 22, 2026, will include a Kaido illustration card drawn by Baki the Grappler creator Keisuke Itagaki. The crossover art has drawn enthusiastic fan responses. The pack also introduces Rocks and a new rarity featuring Luffy and Rocks.
Game Spark interviewed Applesinmypants, developer of the sci-fi decoding adventure The Message from Deep Space, released for PC and Mac on June 30. The game has players translate alien messages from a meteor using math and science, with inspiration from the Golden Record. The game does not support Japanese and costs 1,200 yen.
Sega announced a new Luminasta prize figure of Baki Hanma, set for sequential release starting July 17. The figure stands about 12×18 cm and reproduces the character's muscles and scars. The announcement follows the second cour of the Baki Hanma anime, which launched on Netflix on June 18.
Masamune Shirow's manga are on sale at the Kindle Store with a 44% discount plus a 50% point reward, making the effective discount 75%. The lineup includes Appleseed, its guidebook, Dominion F, ORION, and his debut work Black Magic. The sale coincides with the start of the new Ghost in the Shell anime.
The latest season of the anime Baki-Dou: The Invincible Samurai includes a scene where a character resembling Donald Trump, named Tranp, urinates in fear upon meeting the fighter Yujiro Hanma. The scene shows Tranp, on his inauguration day, initially refusing to pledge loyalty to Hanma before immediately capitulating and wetting himself.
The Japan Culture and Entertainment Industry Promotion Association (CEIPA) held the Grand Ceremony for Music Awards Japan 2026 on June 13 at Toyota Arena Tokyo. Sakanaction's "Kaiju," the theme song for the TV anime "Chi: Chikyuu no Undou ni Tsuite," won Best Anime Song. It was the band's first anime theme song. Lead vocalist Ichiro Yamaguchi said during the ceremony that the manga's author, Uoto, pushed for the band to be involved. Sakanaction also won Song of the Year, Best Rock Song, Best Music Video, and Best Rock Band/Solo Artist, among other awards, totaling eight wins. Kenshi Yonezu's "IRIS OUT" from the "Chainsaw Man - The Movie: Reze Arc" won Best J-POP Song and swept Best Japanese Song in Asia, Europe, North America, and Latin America. Mrs. Green Apple won Artist of the Year for the second consecutive year, plus Best J-POP Artist and the Fandom Special Award. HANA won New Artist of the Year. The Best Original Score for Animation went to the "Lazarus" soundtrack by Kamasi Washington, Bonobo, and Floating Points. Ado won Largest Live Audience (International). The awards event, now in its second year, had over 70 categories voted on by more than 5,000 music industry professionals.
Apple announced that its Private Cloud Compute (PCC) system, built for private AI processing, will adopt NVIDIA's Confidential Computing technology and run on NVIDIA Blackwell GPUs via Google Cloud. The expansion supports the next-generation Apple Intelligence, which is based on Google's Gemini AI.
To mark 35 years of "Grappler Baki," the Baki series is collaborating with FREAK'S STORE on a line of T-shirts and can badges. The items feature scenes and lines from characters including Hanma Baki, Kaoru Hanayama, Musashi Miyamoto, and Biscuit Oliva. They go on sale June 12 at select stores and online.
Apple has reportedly canceled plans for a second-generation Apple Vision Pro and a lower-cost model, shifting development resources entirely to smart glasses. Analyst Ming-Chi Kuo reports that incoming CEO John Ternus approved the overhaul, leaving only two smart glass products in Apple's wearable roadmap: an AI-powered model and an AR model with a display, the latter delayed until 2029.
The main promotional video for the second season of the anime Baki Hanma, based on Keisuke Itagaki's manga, has been released. The video shows Miyamoto Musashi confronting underground arena fighters. Chevon performs the opening theme "Roku no Wa," and Sandaime J SOUL BROTHERS perform the ending theme "KATANA." The season streams exclusively on Netflix starting June 18.