Beyblade X is moving its next story arc, Bey Kingdom, off TV Tokyo and onto the franchise's official YouTube channel with an October 9 premiere, while Takara Tomy continues emergency production increases and made-to-order sales to address worldwide shortages.
Beyblade X entered the year facing a physical supply problem. Takara Tomy said in May 2026 that demand had exceeded expectations and that some products were backordered, then on July 29 announced emergency production increases and made-to-order sales through Takara Tomy Mall. Shortages had persisted since around Golden Week, mainly in Japan and Asia, and even products released from June to August were not supplied in sufficient quantities. Three products (CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set) went to made-to-order with a January 2027 shipping window, limited to one per person or household.
The anime side moved in a different direction. The Bey Kingdom Arc premieres October 9 on YouTube, shifting the newest chapter off the TV Tokyo broadcast and its affiliates that carried the series since October 2023. BAND-MAID performs the ending theme "SPIN," which launches October 28. The anime entered the True Future Arc last April and premiered globally in July 2024, with Disney XD airing the series.
Around the core line, Takara Tomy's product slate kept expanding: a six-design capsule gacha line with playable mini shooters at 300 yen each, a HAWKINS kids' sneaker with a dial-fit system at 6,490 yen, an Ultraman Tiga collaboration starter set for September 12, and the UX-21 HellsNesser Deck Set and BX-57 3on3 Deck Case Black Ver. through a lottery. Furyu released Digital Bey Booster VOL.6 and VOL.7 for Beyblade X: Evol Battle and confirmed a PS5 version, with no release date set. Takara Tomy will rebrand its overseas operations in 2027 under its Japan name, CEO Akio Tomiyama said, with R&D spending up 14.9 percent year over year to 6.7 billion yen.
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DMM.com releases the second BEYBLADE X DMM Kuji at FamilyMart, B4 Store, BEYBLADE BAR TOKYO and other stores from October 23, at 770 yen per draw. The A prize is the UX-00 Booster BisonBellow DB, the B prize a String Launcher in green, and the LAST CHANCE prize is the same booster in a white metal coat. A W CHANCE lottery takes serial codes for 30 two-beyblade sets.
BEYBLADE X is available for unlimited streaming on DMM TV, U-NEXT, Amazon Prime Video, d Anime Store, Netflix, and Disney Plus, according to a survey of major Japanese services. The anime, planned and originated by Takara Tomy and Shogakukan, began airing on TV Tokyo in October 2023. Its new Bay Kingdom arc started streaming on October 9, 2026. Hulu, FOD, TELASA, and TSUTAYA DISCAS do not carry it.
BAND-MAID will perform the new ending theme song "SPIN" for the Beykingdom Arc of the Beyblade X anime, the franchise staff announced Thursday. The full song launches on October 28. The arc premieres October 9 on the franchise's official YouTube channel. The anime premiered in Japan on TV Tokyo and its affiliates in October 2023, entered the True Future Arc last April, and premiered globally in July 2024, with Disney XD airing the series.
TakaraTomy will rebrand its overseas operations in 2027, presenting itself in English-speaking markets under the same name it uses in Japan. CEO Akio Tomiyama said the company raised research and development spending 14.9 percent year over year to 6.7 billion yen in the fiscal year ended March 2026, with more products aimed at "kidult" buyers and new trading card licenses including Detective Conan and Haikyu!!.
The Beyblade franchise's official X account announced Tuesday that the Beyblade X anime's "Bey Kingdom Arc" premieres October 9 on YouTube, alongside a new visual. The anime first aired in Japan on TV Tokyo and its affiliates in October 2023, entered the "True Future Arc" last April, and premiered globally in July 2024. Disney XD is airing the series.
BEYBLADE X demand has surged worldwide, leaving products short mainly in Japan and Asia since spring 2026. Takara Tomy announced emergency production increases on July 29 and began made-to-order sales through Takara Tomy Mall. At TOKYO Toy Show 2026, development team member Yamamoto said the decision follows the brand's core principle: Beyblade is a physical toy, and players cannot play without the product in hand.
Takara Tomy Arts is releasing a capsule gacha line of BEYBLADE X mini shooters in six designs: Dransword, Hells Scythe, Wizard Arrow, Knight Shield, Phoenix Wing, and Cobalt Dragoon. Each capsule is an all-in-one set with the bey, a shooter, and a winder, so it can be played immediately. Five beys pair with right-spin shooters; Cobalt Dragoon comes with a left-spin shooter and winder. Each capsule costs 300 yen including tax, with release set for early September 2026.
Takara Tomy President and CEO Akio Tomiyama sat down with Anime Herald at Anime Expo 2026. He discussed Beyblade's strategy-driven design, the company's move of manufacturing from China to Vietnam, Indonesia, and Thailand to avoid tariffs, and his argument that physical toys remain central even as digital marketing grows.
At Anime Expo, the BEYBLADE X team discussed the design of the X Dash mechanic, which accelerates a top when a gear on its tip engages with rails inside the stadium. Marketing and Product Group General Manager Hisato Takaoka said the goal was to surpass the Burst mechanic of the prior generation and push BEYBLADE toward a competitive, sports-like experience. First-year domestic sales in Japan were three times those of Burst.
Comic book and manga letterer Dave Lanphear died on August 18 from complications related to diabetes, according to a Bleeding Cool report that his sister Tera Lanphear first shared on Facebook on August 22. He was 58. Lanphear was an award-winning cartoonist, letterer, art director, and story producer. He was born on June 5, 1968, and worked as a newspaper illustrator from 1985 to 1989. He joined Comicraft in 1994, where he helped advance digital lettering techniques, then left in 1999 to lead the lettering department at CrossGen Entertainment. He later co-founded Artmonkeys Studios and worked as a freelance letterer. His comic credits span Marvel, DC, Image, Valiant, Malibu, and Dynamite, with work on titles like Batman: The Long Halloween, Superman '78, Mighty Avengers, and Wonder Woman. In manga, he lettered Beyblade, Bleach, Densha Otoko, and Oyayubihime Infinity. He won two Eisner Awards in 2011 for Return of the Dapper Men and Mouse Guard: Legends of the Guard, and was nominated for Harvey Awards as Best Letterer in 2012 and 2014. Comic-Con International posted condolences on Thursday, noting his prolific work across major publishers.
Takara Tomy announced on July 29 that it will increase production and hold made-to-order sales for some BEYBLADE X products after shortages continued since spring 2026. The company said demand for the fourth-generation spinning top series has exceeded expectations worldwide, particularly in Asian regions including Japan, Hong Kong, and Taiwan. Shortages have persisted since around Golden Week, and even new products released from June to August have not been supplied in sufficient quantities. The increased production will roll out sequentially from the end of July to August, with supply volumes expanding thereafter. Three products will be sold via made-to-order on the Takara Tomy Mall: the CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set. The application period runs from 12:00 on August 7 to 23:59 on August 11, with shipping scheduled for around mid-January 2027. Orders are limited to one per person or household to prevent resale and hoarding. The BEYBLADE X development team apologized for the shortage in a YouTube video released the same day.
ABC-Mart will release a collaboration sneaker between Beyblade X and the HAWKINS kids' shoe line on July 30. The MACH BEY shoe features a dial-fit system for easy adjustment and quick removal. It costs 6,490 yen and comes with a limited sticker for early buyers. Select stores will also display Beyblade series history panels.
Takara Tomy Mall is running a lottery for the BEYBLADE X UX-21 HellsNesser Deck Set and the BX-57 3on3 Deck Case Black Ver. until July 20, 2026. The deck set includes the balance-type HellsNesser Z blade with a height-switchable blade and a bit combining offense and defense. The case is a black version of the 3on3 case. Both items are scheduled for release on August 8, 2026.
Takara Tomy's BEYBLADE X has announced its first collaboration with the Ultraman series, releasing a starter set themed after Ultraman Tiga on September 12, 2026. The set features interchangeable parts to replicate Tiga's three forms, a special launcher, and a sticker. It will be displayed at events in July and released in eight Asian regions.
Furyu Corporation announced on July 2 that the PlayStation 5 version of Beyblade X: Evol Battle has been confirmed for release. The company also released two new DLC packs for the game on the Nintendo Store: Digital Bey Booster VOL.6 and VOL.7, which add a total of eight new Beyblades. VOL.7 is available for free until July 22 at 23:59 JST. The Steam versions of the DLC are scheduled for July 30. Alongside the DLC, Furyu launched Season Pass VOL.2, Special Blader Pack VOL.2, a Super Ultimate Pack bundling previous and current content, and a Super Ultimate Edition that includes the base game. All four bundles are offered at a 15 percent discount during a launch sale. The Steam versions of the Super Ultimate Pack and Super Ultimate Edition also include a soundtrack. The PS5 version's release date has not been announced.
Takara Tomy announced the UX-00 Starter Samurai Saber 5-60K Metal Coat: Samurai Blue Japan National Football Team Ver. Beyblade will be available for made-to-order sales at the JFA STORE. The product features a Samurai Blue color scheme inspired by the Japan national football team and includes a winder launcher starter and a team sticker. Orders run from June 19 to July 20, 2026, with delivery scheduled for late November 2026.
A collaboration event between Takara Tomy's Beyblade X and the in-station shop TOPPA!!! BASE AKIBA will run from June 13. The event includes a free battle stadium for hands-on play and sales of Beyblade X products, all inside the ticket gates of JR Akihabara Station.
Takara Tomy announced that certain Beyblade X products are in short supply and experiencing backorders due to demand exceeding expectations. The company is strengthening production capacity and increasing output for domestic and overseas markets, though specific details on scale or timing have not been disclosed.