VRChat And pixiv Formalize Capital Alliance After Years Of BOOTH Collaboration
In September 2026, VRChat Inc. and pixiv announced a capital and business alliance that includes an investment, with the two companies saying they will deepen cooperation on the creator ecosystem around 3D avatar culture. VRChat also ran a booth at Tokyo Game Show 2026, where the pixiv collaboration appeared, marking the platform's first TGS exhibit. Japan is VRChat's second-largest market and has a higher share of creators among users than other regions, according to the company. The two firms have worked together for about three or four years, including a 2022 VRChat and BOOTH partnership to surface VRChat-related products on the marketplace. pixiv handles creation tools and distribution, while VRChat provides the place where avatars are used. The companies say they are preparing jointly released VRChat worlds and are open to game companies bringing IP proposals.