Chiikawa Pocket is an idle RPG that is expanding its physical merchandise line and anime presence. A nationwide mini pop-up store rollout begins in Sapporo on September 18, and ABEMA will run a free Chiikawa anime marathon from September 19 to 29.
Chiikawa Pocket's merchandise line reached its third wave on August 21, adding 9 dinosaur-themed and 8 Alice-themed products. Sales opened at the official online Chiikawa Pocket Goods Store and at pop-up stores in five locations, with the first two venues in Tokyo and Nagoya running from August 21. The same themed items carried through to the end of August, and the Tokyo store was set to stay open until September 23.
By early September, the app's retail strategy had shifted toward a broader rollout. A mini pop-up store format will expand nationwide, starting in Sapporo from September 18 to October 4 at Sapporo PARCO. The merchandise push coincides with a download surge tied to the July 24 release of the film Chiikawa: The Secret of the Mermaid Island. According to Sensor Tower, app downloads reached nearly 10,000 on release day, more than six times the previous day, and stayed above 10,000 daily from July 29. The game held a top 15 iPhone download ranking for a month.
The most recent story links the app to a free ABEMA marathon of the Chiikawa anime, running September 19 to 29 to mark 1.5 years since the app launched. All aired episodes stay free for a week, and a serial code on September 27 gives players 5000 free Gems. The marathon covers episodes 1 through 362, positioning the app as one entry point into a franchise that also spans a manga, a long-running TV anime, a film, and the game itself.
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To mark 1.5 years since the Chiikawa Pocket app launched, ABEMA will open a Chiikawa Official Free Channel from September 19 to 29 and air anime Chiikawa episodes 1 through 362 in a free nonstop marathon. All aired episodes stay free for one week after broadcast, and a serial code revealed around 10:00 AM on September 27 gives Chiikawa Pocket players 5000 free Gems.
Sensor Tower published a report on September 8 analyzing how the movie Chiikawa: The Secret of the Mermaid Island affected Chiikawa Pocket. On the film's July 24 release date, downloads of the idle RPG reached nearly 10,000, more than six times the previous day, driven by a commemorative campaign and the Mermaid Island event. Downloads stayed above 10,000 daily from July 29, and the game held a top 15 iPhone download ranking for a month.
The Chiikawa Pocket mini POP UP STORE will expand nationwide, with Sapporo as the first stop. The store runs September 18 to October 4 at Sapporo PARCO 7F PARCO FACTORY. Buyers who spend 2,200 yen or more receive a dedicated shopper bag, and every purchaser gets one random sticker from seven types. The novelties are one per transaction while supplies last.
The Chiikawa Pocket POP UP STORE opened August 21 in Tokyo and Nagoya, selling the third official goods lineup themed around dinosaurs and Alice. Items include mascots, trading acrylic stands, stickers, bath towels, tote bags, and T-shirts. Purchases over 2,200 yen came with a bonus shopper and sticker. The Tokyo venue runs until September 23, with stops in Fukuoka, Sendai, and Osaka.
The third wave of official Chiikawa Pocket merchandise went on sale August 21, 2026, at 11:00. The new items follow Dinosaur and Alice themes, with 9 dinosaur-themed products and 8 Alice-themed products available. The goods are sold at the official online Chiikawa Pocket Goods Store and at POP UP STORE events at five locations across Japan.