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V Inc. produced the VRChat summer event "Yukata de Hanabi Taikai" for the Kimonowa 3D Japanese clothing brand, held on August 2, 2026. Approximately 9,600 people watched fireworks simultaneously, with about 50,000 total visitors in two hours. Sixteen affiliated events and communities opened their own instances, and a special fireworks program ran to music by Ambientflow and VR singer Amemiya Chika.
TeraDox, the operator of the 3D Japanese clothing brand Kimonowa, published a report on its VRChat event "Yukata de Nouryoukai" held on July 11, 2026. The event, produced by V Inc., commemorated the release of the new yukata sets "MyYukata 2026" and "MyYukata 2026 for Men." Seventeen events and communities collaborated to open approximately 30 instances across the platform. The three official Kimonowa instances had a total waiting queue of about 100 people. Peak concurrent connections reached 942, and total visitors surpassed 5,000. Participants wore yukata or other Japanese clothing while touring instances, taking photos, and interacting with cast members. The event aimed to lower the barriers to enjoying Japanese clothing in virtual space, where dressing and moving are easier than in real life. Following this success, Kimonowa announced a follow-up VRChat event, "Yukata de Hanabi Taikai," scheduled for August 2, 2026, starting at 22:00. That event will feature virtual fireworks viewing and interaction across instances hosted by 16 sponsoring organizations. Participation does not require wearing Kimonowa products.