V Inc. And Hakuhodo Report VRChat Spending Tied To Real-World Moves
V Inc. and Hakuhodo's Metaverse Consumer Lab released a survey of 1,129 VRChat users on how virtual life shapes real-world spending. Avatars and costumes (84.1%) and PCs and VR devices (78.1%) topped purchases, while 15.6% spent on real-world travel and events. Participation in company-run worlds reached 60.9%, but recall for company and brand names stayed near 20%.