Horimiya is in the middle of a 15th anniversary project built around two event series: a cafe tied to Katagiri High School's cultural festival and a strawberry-themed pop-up shop. The first merchandise wave for the pop-up shop was announced ahead of its December 4, 2026 opening, with the shop running across four cities into April 2027.
Horimiya's 15th anniversary has taken shape as two linked event series rather than a single campaign. The first is a cafe themed after Katagiri High School's cultural festival, with Daisuke Hagiwara drawing one of two main visuals; it runs in Tokyo from October 14 to December 27, 2026, and in Osaka from November 25, 2026 to February 7, 2027. A separate cafe event starts October 14. The second is a pop-up shop with a strawberry motif, for which Hagiwara drew the other main visual, opening in December 2026 across four cities: Tokyo, Fukuoka, Aichi, and Osaka.
Merchandise details followed the venue announcement. The first wave for the Horimiya 15th POP UP SHOP includes acrylic stand keychains with newly drawn strawberry-motif illustrations, hand-signed reproduction original art by HERO and Daisuke Hagiwara, and Hori and Miyamura plush mascots designed by HERO. The shop opens Friday, December 4, 2026 at Yurakucho Marui and other venues.
The four-city run stretches into April 2027, and pricing, per-venue lineups, and the full wave structure have not been detailed in the stories so far.
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6d ago
The first wave of merchandise for "Horimiya 15th POP UP SHOP" has been announced ahead of its Friday, December 4, 2026 opening at Yurakucho Marui and other venues. The lineup includes acrylic stand keychains with newly drawn strawberry-motif illustrations, hand-signed reproduction original art by HERO and Daisuke Hagiwara, and Hori and Miyamura plush mascots designed by HERO. The event runs at four venues in Tokyo, Fukuoka, Aichi, and Osaka, with a separate cafe event starting October 14.
Aug 18
Nijimen reports that the Horimiya 15th anniversary project includes two events: a cafe themed after Katagiri High School's cultural festival and a pop-up shop with a strawberry motif. Daisuke Hagiwara drew separate main visuals for each. The cafe runs in Tokyo from October 14 to December 27, 2026, and in Osaka from November 25, 2026 to February 7, 2027. The shop starts in December 2026 across four cities.
May 31
CloverWorks announced a regional tour of its POP UP SHOP 2026 event, starting January 16 in Ebetsu, Hokkaido, followed by Nagoya in February and Kochi in March. The pop-up shops will sell merchandise for series including My Dress-Up Darling, Wind Breaker, Bocchi the Rock!, Spy × Family, Frieren: Beyond Journey's End, and others. Limited quantities of past release goods and books will also be available. Each venue will display reproduction artwork and production materials, offering a behind-the-scenes look at the studio's animation process. The tour begins at Ebetsu Tsutaya Books (January 16 to February 4), moves to TSUTAYA BOOKSTORE Noritake in Nagoya (February 13 to March 2), and ends at Kochi Tsutaya Books (March 27 to April 13). Stock and exhibits may vary by location. The announcement was made on January 9, 2026.