Initial D merchandise and collaborations keep arriving in the 30th anniversary year, with the franchise now running in physical retail, automotive partnerships, and arcade crossover events. Arcade title Initial D THE ARCADE is operating Ver.3.4 as of October 8, 2026, and its Persona 5 collaboration runs from that date.
Initial D turned 30 at retail. The anniversary year has produced watch lines, die-cast sets, apparel, and even a mapo tofu menu with Chen Mapo Tofu. A limited Zippo sold through CAMSHOP.JP at 27,500 yen, followed in August by a Bunta Fujiwara Zippo capped at 150 units. Seiko made a chronograph based on Keisuke Takahashi's FD3S, limited to 1,995 pieces at 65,780 yen. Mazda put the father-and-son RX-7s into a 1/64 die-cast set tied to its rotary anniversary, and Aoshima added Daiki Ninomiya's EK9 Civic Type R to its 1/24 model series.
Car companies joined in. Toyota staged the manga's water-cup drift with its own driver, Keizo Kato, in an AE86. The Williams F1 team made a 14-item capsule with Initial D Legend3 -Mugen-, the widest route so far for the series' merchandise. Hobby Japan took pre-orders for a 1/64 final battle diorama, and ATS-MODELS opened reservations for a Fujiwara Tofu Shop diorama kit with USB Type-C lights.
Partnerships reached outside the series. A pop-up at Aeon Mall Takasaki displayed a real AE86 next to AUTOart's 30th-anniversary scale model, and also a real Honda CB750F from Baribari Densetsu. Anime Times streamed the full TV run and successor works free for two weeks in August.
The arcade game is the steady calendar. Sega Fave opened entries for the fourth Public Road Strongest Deciding Battle, its regionals running through January 2027 to a March 2027 final. Ver.3.4 added the Akagi (Snow) course and the chapter Run Festival on October 8, 2026. The Persona 5 collaboration runs alongside it.
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Initial D THE ARCADE is holding a Persona 5 The Royal collaboration event starting Thursday, October 8, 2026. Items themed after Joker, Panther, and Queen appear, including acrylic stands, meters, BGM, vinyl stickers, avatars, avatar backgrounds, chat stamps, and titles. Players obtain them through play stamps earned by playing the game and TT events competed in time trials. A collaboration special movie is also being released.
Sega Fave began operating Ver.3.4 of Initial D THE ARCADE at arcades nationwide on Thursday, October 8, 2026. The update adds the Akagi (Snow) course, which comes with its own Time Trial rankings, a new race BGM by EXIT titled Command (Eurobeat Union) with lori on vocals, the DAIHATSU Copen Active Top (L880K) as a playable car, dress-up parts, a new Chapter15: Run Festival, and two new partner characters in Public Road Fastest Theory.
Toyota partnered with Initial D on Friday for a video recreating the manga's iconic drifting scene. Toyota driver Keizo Kato steers an AE86 Corolla Levin on a company test course without spilling a cup of water, matching protagonist Takumi Fujiwara. The video uses sound effects and panels from the manga. The partnership marks the unofficial Tofu Day on October 2, a Japanese wordplay on the numbers ten and two.
Sega Fave will run a Persona 5 Royal collaboration in Initial D THE ARCADE from October 8, 2026. The event adds items based on Joker, Panther, and Queen: acrylic stands, avatars, avatar backgrounds, chat stamps, titles, vinyl stickers, and meters drawn from Persona 5 Royal's interface. Three BGM tracks, including "Life Will Change" and "Last Surprise," are part of the lineup. Three play stamps and three TT events run during the period, with details to be announced later.
The capsule collection BEFORE DAWN pairs the Atlassian Williams F1 Team with Initial D Legend3 -Mugen-. It lists 14 items: jackets, hoodies, T-shirts, pin badges, keychains, bottles, and a mechanical watch. Prices run from 3,200 yen to 111,900 yen. Sales started September 21, 2026 on the Sector Zero member platform. Shipping begins in late November, with the PROJECT D AUTOMATIC WATCH alone set for late February 2027.
Mazda will sell a two-car 1/64 die-cast set of the FC3S Savanna RX-7 driven by Ryosuke Takahashi and the FD3S Efini RX-7 driven by Keisuke Takahashi, the company announced. Sales start Saturday, October 3, 2026 at 9:00 AM at the MAZDA ONLINE SHOP and MAZDA FAN FESTA 2026 at FUJI SPEEDWAY, with dealership orders from Thursday, October 8. The set costs 11,000 yen.
CAMSHOP.JP, the vehicle-themed goods brand run by Faith, has opened general online sales of an official Initial D sukajan ahead of in-store sales. The jacket carries the Initial D license and uses no printing at all, rendering logos and memorable scenes entirely in embroidery. The item ships in two colors, GOLD and SILVER, under product number DSK-001.
Hobby Japan is taking pre-orders on Amazon for a 1/64 scale die-cast car and diorama set based on the final battle in Initial D volume 48. The set centers on Shinji Inui's AE86 2-door Trueno, with a diorama sheet depicting Takumi Fujiwara's AE86 3-door hatchback Trueno. It is priced at 2,970 yen and scheduled for release on March 31, 2027.
A limited edition Zippo featuring Bunta Fujiwara from Initial D has opened pre-orders, capped at 150 units. It is the first item in the CAMSHOP Zippo series to use Bunta as a motif. The black nickel body carries laser-engraved comic scenes and an individual serial number.
Sega Faybe will hold regional tournaments for the official national tournament "Public Road Strongest Deciding Battle 4th" for "Initial D THE ARCADE" at 7 locations nationwide, starting with the North Kanto tournament on Saturday, August 29, 2026. Qualifiers cover two divisions: the 2-car battle "KING OF DRIVER 4th" and the 4-car battle "Toge Battle Royale 4th." Winners earn the right to compete in the finals on Sunday, March 28, 2027.
The real Honda CB750F ridden by Baribari Densetsu protagonist Koma Gun is on display at an Initial D pop-up shop at Aeon Mall Takasaki through August 20. AUTOart 1/12 scale models of the CB750F and NSR500, each with a Gun Helmet, are also on display and for sale.
ATS-MODELS has released a 1/64 scale pre-painted assembly diorama of the Fujiwara Tofu Shop from Initial D. The kit recreates the storefront, signboard, roof, balcony, ladder, and surrounding wall. It includes USB Type-C powered interior lights and is priced at 11,880 yen on Amazon.co.jp, with release scheduled for January 31, 2027.
A limited-time Initial D pop-up shop runs at Aeon Mall Takasaki in Gunma from August 11 to August 20, 2026. The AUTOart 1/18 Scale Toyota Sprinter Trueno (AE86) model, made for the series' 30th anniversary, is exhibited and sold, alongside an actual AE86 for comparison.
Initial D and Seiko have collaborated on a chronograph watch inspired by Takahashi Keisuke's RX-7 FD3S from the Akagi RedSuns. The watch features a yellow dial, black bezel, rotary engine rotor motif, and a RedSuns logo. It is limited to 1,995 pieces, priced at 65,780 yen, and on sale from August 3, 2026, at PREMICO's online shop.
The official YouTube channel Anime Times began free streaming of the Initial D anime series on August 10, available until August 23. The lineup includes all episodes of the five TV series from 1998 to 2014, the movie version, the 2016 theatrical film, and MF Ghost Season 1.
Sega Fave is holding an EX revival of the Touhou Project collaboration Part 3 for Initial D THE ARCADE, running from July 30 to October 7, 2026. The event brings back all previous collaboration items, adds new chat stamps and race BGM, renews play stamps, and revives the special mode and time trial events.
Sega Fave is holding the 3rd Touhou Project collaboration for Initial D THE ARCADE as an EX reprint from July 30, 2026, through October 7. The event brings back all previous collaboration items, adds new chat stamps and race BGM, and renews play stamps and time trial events.
The Initial D 30th anniversary collaboration watch series with ANGEL CLOVER has added its first automatic winding models. Reservations opened on July 30, 2026 for two watches featuring the cars of protagonist Takumi Fujiwara and his father Bunta Fujiwara. The Takumi Fujiwara TOYOTA AE86 Model Automatic costs 53,900 yen including tax, and the Bunta Fujiwara SUBARU IMPREZA WRX(GC8) type R STi Model Automatic costs 49,500 yen including tax. Both are available at watch retailers nationwide and the ANGEL CLOVER official online store. The watches use a Chinese-made PT2859-1 automatic movement, a skeleton dial, and a stainless steel case with a 45mm diameter. The AE86 model has a carbon bezel, while the GC8 model uses stainless steel. Each watch includes a purchase bonus: an original coin keyholder with the Initial D 30th anniversary logo. The series, which began in winter 2025, has released five prior models featuring cars from the manga, including Ryosuke Takahashi's MAZDA RX-7 (FC3S) and Keisuke Takahashi's MAZDA RX-7 (FD3S). Initial D, by Shuichi Shigeno, ran in Weekly Young Magazine from 1995 to 2013 and has cumulative circulation exceeding 56 million copies.
Sega Fave has opened entries for the regional preliminaries of the 4th official national tournament for Initial D THE ARCADE, the Road Strongest Decisive Battle 4th. The competition features three divisions-2-car battle, 4-car battle, and time trial-plus a new tag team event, the Double Ace Cup. Regional events run from August 2026 to January 2027 across seven locations, with the finals scheduled for March 2027. A new local bracket system expands access for the 2-car battle division.
F.B.D. Co., Ltd. announced a collaboration between Initial D, celebrating its 30th serialization anniversary, and Chen Mapo Tofu, the originator of mapo tofu. From August 1 to October 31, 10 stores in Tokyo, Kanagawa, Aichi, and Osaka will serve three limited menu items-Takumi 86 Black Mapo, Keisuke FD Yellow Mapo, and Red Suns Red Mapo-each priced at 1,680 yen. Customers ordering a menu item receive a random trading card from 10 types. Limited goods include a Mapo Tofu Mix, T-shirts, and keychains.
A limited edition Zippo lighter inspired by the manga "Initial D" has been released through the goods brand CAMSHOP.JP. Only 50 units are available at 27,500 yen each. The lighter features a black nickel finish with laser-engraved mountain pass battle scenes and a serial number.
Aoshima announced the Daiki Ninomiya EK9 Civic Type R as the next entry in its 1/24 Initial D plastic model series. The kit, based on the late-model car from the series, includes new molds for the body, hood, and headlights, plus dedicated aero parts and wheels. It is a snap-fit, glue-and-paint-free assembly. Release is set for November 2026 at 4,840 yen.
SEGA FAVE will hold the official national tournament "Public Road Strongest Deciding Battle 4th" for "Initial D THE ARCADE." The tournament includes three categories: KING OF DRIVER 4th (2-car battle), Toge Battle Royale 4th (4-car battle), and MASTER ATTACKER 4th (time trial). Regional qualifiers run from August 2026 to January 2027 at seven locations across Japan, with a final tournament in March 2027. A first tag tournament, Double Ace CUP, is scheduled for November 2026. Lifeguard sponsors the event.
Amazon's Manga Weekend Sale offers a 50% point-back on all 48 volumes of Shuichi Shigeno's car manga Initial D, limited to June 26-28, 2026. The sale brings the effective price to roughly half the 38,016 yen list price. The article also notes the AE86's appearance in Forza Horizon 6 with a water-cup Easter egg.
Avail will release a line of Initial D merchandise at its nationwide stores and online from June 6. The lineup includes a 3-piece set with a T-shirt, leisure bag, and waist cushion, plus key cases, pouches, and sunglasses. Items feature the Fujiwara Tofu Shop (Private Use) and RedSuns logos.
The drift racing game Drift86, released in 2019 by RewindApp, is free on Steam until June 4. It features over 30 maps, over 40 car models including an Initial D-style 86, and multiplayer. RewindApp is also developing a new arcade drift game, Akina, scheduled for 2026 with over 80,000 wishlists as of March.
Bill Wise, known for English dub roles including Bunta Fujiwara in the Initial D: Legend trilogy, Hayato Jin in Getter Robo: Armageddon, and Knuckles in the 1996 Sonic the Hedgehog: The Movie OVA, has died at age 61. His death was reported by the Austin Chronicle on May 5, with his agency and a friend confirming the news earlier that week.