Lego And Sanrio Sign Multi-Year Partnership For Hello Kitty Sets
Lego Group and Sanrio have signed a multi-year partnership to release Lego Sanrio products from 2027 onward, recreating Hello Kitty and other Sanrio characters and their worlds in Lego bricks. Product lineups and which characters besides Hello Kitty will appear have not been announced. Set counts, prices, and release timing are also undecided, to be revealed on a special website.