Tuesday, 27 October 2026

Anime, manga, and games, with a take · A Yukimedia publication

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Sanrio

Sanrio is running a licensing business across retail, food, and travel while building its own game publishing arm, Sanrio Games, announced April 21, 2026. Its two announced Sanrio Games titles are dated: Sanrio Party Land for Nintendo Switch and Nintendo Switch 2 on October 29, 2026, and Sanrio Kawaii Me Live for iOS and Android in January 2027.

Synthesized from 30 Yomimono stories · updated 3h ago

Sanrio's licensing business in these stories is broad and mostly dated to the fall of 2026: gashapon from Bandai, a Shimamura online drop, pet goods at Avail, apparel with SENSE OF PLACE and grove, bags with Y'SACCS, a Gelato Pique second round, a bathhouse collaboration with Gokurakuyu and RAKU SPA, a Happy Kuji from Sunny Side Up, and a Hello Kitty and Kuromi hardware and song push with Razer and Ado. The company's own retail format is expanding too. Sanrio House opens its third store, and its first in the Tokai region, on the basement first floor of Nagoya PARCO's West Building on October 29, 2026, with the brand's first cafe booth. A Sanrio characters exhibition at Hotel Floria Tokyo runs through May 31, 2027, and Sanrio Character Fest at Little Universe OKINAWA has been extended to November 30, 2026.

The larger change is that Sanrio is publishing games itself. Sanrio Games was announced on April 21, 2026, and its staff described the plan at Tokyo Game Show 2026: Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, said the team aimed for a party game themed on everyone getting along that three generations of a family can play together. Sanrio Party Land carries more than 145 characters and over 45 minigames, priced at 6,380 yen. Sanrio Kawaii Me Live is a dance and rhythm game for iOS and Android with a January 14, 2027 live at Yokohama Kannai Hall. A third title, Fragaria Memories Color of Wishes, is set for fall 2027 as a free-to-play smartphone game with item purchases, developed with Ateam Entertainment.

Two partnerships stretch past the current window. Lego Group and Sanrio signed a multi-year deal for Lego Sanrio products from 2027 onward, with lineups, set counts, and prices undecided. LINE FRIENDS announced a Sanrio Characters collaboration for its 15th anniversary, with a pop-up at LINE FRIENDS SQUARE SHIBUYA and retail rollouts planned for January 2027.

Key facts

Sanrio Games announcement
Sanrio announced Sanrio Games on April 21, 2026. ↗
Sanrio Party Land release
Sanrio Party Land is set for October 29, 2026 on Nintendo Switch and Nintendo Switch 2. ↗
Sanrio Party Land price and scope
Sanrio Party Land is priced at 6,380 yen and features more than 145 Sanrio characters and over 45 minigames. ↗
Sanrio Kawaii Me Live launch
Sanrio Kawaii Me Live launches worldwide in January 2027 on the App Store and Google Play, with a release live on January 14, 2027 at Yokohama Kannai Hall. ↗
Fragaria Memories Color of Wishes
Fragaria Memories Color of Wishes is set for fall 2027 as a free-to-play smartphone game with item purchases, developed by Sanrio and Ateam Entertainment. ↗
Nagoya Sanrio House opening
Sanrio House opens on the basement first floor of Nagoya PARCO's West Building on October 29, 2026, with the brand's first cafe booth. ↗
Lego partnership
Lego Group and Sanrio signed a multi-year partnership to release Lego Sanrio products from 2027 onward, with lineups and prices undecided. ↗
LINE FRIENDS collaboration
LINE FRIENDS announced a Sanrio Characters collaboration for its 15th anniversary, with a pop-up at LINE FRIENDS SQUARE SHIBUYA and retail rollouts planned for January 2027. ↗
Okinawa event extension
Sanrio Character Fest at Little Universe OKINAWA has extended its run to November 30, 2026. ↗
Razer Kuromi earbuds
Razer announced the Razer Hammerhead V3 X HyperSpeed - Kuromi Edition, on sale from October 13 on Razer.com and at RazerStores in some countries, with a Japan release not revealed. ↗

Timeline

Written with AI from the cited Yomimono stories below, each itself sourced. See our editorial policy. Every fact links the story it came from.

Facts

Announced
cooperating on production of *ASTERISK in Virtual Sanrio Puroland · 2026-10-23
Announced
Sanrio Games (April 21, 2026) · 2026-10-05
Announced
opened the official X account for Fragaria Memories Color of Wishes · 2026-09-17
Noted
represented at Tokyo Game Show 2026 panel on game publishing · 2026-10-05
Noted
monthly tag, Hangyodon for September · 2026-09-20

Connections

Produces
fray i d sanrio characters, sanrio character ranking 2026, sanrio house, sanrio characters cardboard watch 4, hapidanbui, hello kitty, sanrio characters, lego sanrio, razer kuromi collaboration earphones, dnd feat kuromi, sanrio character festival in little universe okinawa, hotel floria tokyo, fragaria memories color of wishes, halloween tour, my sweet piano, sanrio kids cartoons kids songs, puro monster scramble

Structured graph also available as JSON at /public/entities/sanrio. CC BY 4.0.

Claim activity

When a claim about Sanrio was confirmed, debunked, or disputed against open-web sources. The record stays even after a claim drops off the facts list.

  • Confirmed opened the official X account for Fragaria Memories Color of Wishes Sep 20 · source

All coverage

3h ago

FRAY I.D and Sanrio Characters Collaboration Goes on Sale October 29

FRAY I.D and Sanrio characters will release a seven-item collaboration collection on October 29, limited to sanrio house shops and the official online store. The lineup pairs Hello Kitty, My Melody, and My Sweet Piano with FRAY I.D's monochrome classical womenswear: a frill cardigan, a satin lace dress, a quilted tote, a ribbon bag, a fur bucket hat, a hair band, and a plush charm. Prices run from 4,290 yen to 23,100 yen, tax included.

3d ago

CIAOPANIC TYPY Opens Reservations for 20-Item Sanrio and wiggle wiggle Lineup

CIAOPANIC TYPY will release a 20-item triple collaboration collection with Sanrio Characters and wiggle wiggle. The lineup covers bags, pouches and apparel for Hello Kitty, Pompompurin and Kero Kero Keroppi, with apparel sized from KIDS to adult so parents and children can wear matching pieces. Designs use wiggle wiggle's Smile We Love motifs, with flowers, ribbons and hearts worked in embroidery and all-over patterns. Advance reservations at the PALCLOSET store open October 24, 2026, and general sales start November 7.

3d ago

Sanrio's 2026 Top Seven Get Commemorative Prints at 7-Eleven

Sanrio is selling commemorative prints for the top seven characters of the 2026 Sanrio Character Ranking at 7-Eleven multifunction copy machines from Saturday, October 24. The lineup has 15 items: one 2L group bromide at 400 yen, and L-size bromides and smartphone cards at 300 yen each, one per character. Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, Pekkle, and My Melody make up the top seven.

3d ago

Sanrio House Opens Fourth Store at Shibuya PARCO on November 13

Sanrio's supervised brand sanrio house will open its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026. The shop carries store-exclusive designs led by Hello Kitty in high school girl fashion, five exclusive Shibuya-themed goods types, a first holiday collection with bath sets and lamé tumblers, winter fashion, and a HELLO BAKERY plush line. Openings run on advance reservations from October 30, and a CAPSULE TOY LAND pop-up runs November 13 to 26.

3d ago

Sanrio Characters Cardboard Watch 4 Turns Present Boxes Into Capsule Clocks

Sanrio Characters Cardboard Watch 4 began appearing as capsule toys on Friday, October 23, 2026, priced at 500 yen per play. The set has five types: Cinnamoroll, Hello Kitty, Kuromi, My Melody and Cogimyun, who joins the lineup. Each stand-up clock is cardboard styled as a present box with a large ribbon, about 45mm tall, with an LCD that switches between time and date/seconds and a replaceable battery.

3d ago

ASTERISK VTuber Music Event Returns After 6 Years at Virtual Sanrio Puroland

Up Land, the operator of VTuber agencies including .LIVE, will hold "*ASTERISK in Virtual Sanrio Puroland" on Saturday, December 12, 2026, six years after the original *ASTERISK online live in 2020. This edition happens inside Virtual Sanrio Puroland, the permanent virtual theme park Sanrio runs on VRChat, with 10 VTubers split across two shows. The first show features Dennou Shoujo Shiro, Carlo Pino, Tooboe Kyan, Zakuro Shiro and Yoshika. The second features Kagura Suzu, Mokota Mememe, Gurenbatsu Maru, Kagura Nana and Jinsei Tsumiko. Performers come from .LIVE and Vpi plus four VTubers outside Up Land. Sanrio and its subsidiary Gugenka, the XR company, are cooperating on the production. Part of the park will be rearranged with an *ASTERISK theme, and an original stage built for the day will be installed. Some performances will use outfits from wearverse, Up Land's metaverse apparel brand. Tickets for viewing inside VRChat and separate online streaming tickets are planned, with prices and sales dates to be announced on the official X account and the special website.

3d ago

DOZLE and Happidanbui Head to FamilyMart With Acrylic Stands and Plush Hair Ties

DOZLE and Sanrio's Happidanbui will sell FamilyMart-limited collaboration goods at participating stores from 10:00 a.m. on Tuesday, October 27, 2026. The lineup includes six-type acrylic stands at 1,760 yen, two random acrylic carabiner designs at 880 yen each, plush hair ties, and potato sticks with original stickers. Random bromides go on sale through Famima Print from November 24.

6d ago

Hapidanbui Returns to Thank You Mart with 30 Items at 429 Yen

Sanrio's six-character unit Hapidanbui and discount chain Thank You Mart are releasing a 30-item collaboration line, each priced at 390 yen (429 yen with tax). Web advance reservations opened October 21 at 12:00. In-store sales begin in mid-November as stock arrives. The lineup runs on pink and navy with star and heart motifs, and includes pouches, pen cases, socks, keyholders, hair accessories, and clear stickers sold as pick-any-2.

Oct 20

Sanrio Cookie And Boot Mascots Go Up For Preorder Ahead Of October 22 Release

Twelve Sanrio items are open for preorder on Amazon.co.jp ahead of an October 22 release. Cookie & Boot Mascots in Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Pompompurin designs sell for 1,980 yen each. Sweets & Carry Bags in Hello Kitty, Cinnamoroll, and Kuromi designs sell for 3,993 yen each. Sweets & Face-Shaped Shoulder Bags in Hello Kitty and Cinnamoroll designs are also listed.

Oct 15

Sanrio House Opens Nagoya Store With First Cafe Booth on October 29

sanrio house will open its third store, and its first in the Tokai region, on the basement first floor of Nagoya PARCO's West Building on October 29, 2026. It is the brand's first location with a cafe booth, serving crepes, soft-serve, and mini parfaits themed on Hello Kitty, Pompompurin, Cinnamoroll, and My Melody, plus store-exclusive and collaboration goods.

Oct 10

Hello Kitty And Y'SACCS Release First Collaboration Bags

Sanrio's Hello Kitty and the ladies' bag brand Y'SACCS have released their first collaboration items, sold as the fourth installment of Isak's 40th anniversary project. Four types are offered: the Face Pouch Tote in S (16,500 yen) and M (18,700 yen), the Face Pouch Pochette (14,300 yen), and the Print Logo Embroidery Shell Pouch (5,500 yen), in black, ivory, and navy. Sales began September 30 at the Y'SACCS online shop, e-commerce sites, and department stores.

Oct 6

Nyantasia Voice Sets Go on Sale via Official Booth

ClaN Entertainment and Sanrio's VTuber project Nyantasia is selling its Youth Time Voice set on the official BOOTH store from October 5 to October 31, 2026. Individual talent sets cost 1,500 yen and the complete set costs 10,500 yen. The 2024 Halloween Voice set is also resold in the same window at 1,000 yen per talent set.

Oct 6

Gelato Pique and Sanrio Characters Part 2 Set for October 21

The second Gelato Pique and Sanrio characters collaboration goes on sale at noon on October 21, 2026 at directly operated sanrio house stores, the official online store, USAGI ONLINE and other online stores, and the Gelato Pique Limited Concept Store. The lineup covers five characters: Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Little Twin Stars in an online-store-exclusive pattern. Items run from apparel to home goods, with Baby and Kids sizes included.

Oct 6

Sanrio Characters Return to Gokurakuyu and RAKU SPA with Kawaii Bath Time Collab

The second Sanrio Characters collaboration with Gokurakuyu and RAKU SPA, titled Kawaii Bath Time, runs from October 22 through November 10, 2026 at 15 locations. It offers newly drawn original goods, collaboration menu items, five character-inspired baths, and in-store decorations. Admission plus the Sanrio Characters Plus Set includes a limited muffler towel, and a RAKU SPA Tsurumi workshop is set for October 24 and 25.

Oct 6

Sanrio House To Open Nagoya PARCO Store With Its First Cafe Booth

Sanrio House will open on the basement floor of Nagoya PARCO's West Building on October 29, 2026, and the store will have a cafe booth. The menu covers character-themed crepes, soft-serve ice cream and mini parfaits, plus a Hello Kitty crepe sold for a limited time around her November 1 birthday. Nagoya PARCO limited goods include a Clear Tumbler, Clear Pouch and Acrylic Charm.

Oct 6

Lego And Sanrio Sign Multi-Year Partnership For Hello Kitty Sets

Lego Group and Sanrio have signed a multi-year partnership to release Lego Sanrio products from 2027 onward, recreating Hello Kitty and other Sanrio characters and their worlds in Lego bricks. Product lineups and which characters besides Hello Kitty will appear have not been announced. Set counts, prices, and release timing are also undecided, to be revealed on a special website.

Oct 6

Bandai Adds 10 Sanrio Characters to Gashapon Mejirushi Line

Bandai will release Mejirushi Accessory Sanrio Characters All Stars Part.3 from the fifth week of October 2026, priced at 300 yen including tax. The gashapon set has 10 types: Pompompurin, Gudetama, Bad Badtz-Maru, My Melody, My Sweet Piano, Chococat, Little Twin Stars Kiki and Lala, and Lloromannic's Berry and Cherry. Each charm has carabiner and ring parts for attaching to umbrella handles and bottles.

Oct 5

Sanrio, Toei, and PARCO Explain Their Game Publishing Plans at Tokyo Game Show

At Tokyo Game Show 2026 in Chiba on September 17, representatives from Sanrio, Toei, and PARCO discussed why they entered game publishing. Sanrio announced Sanrio Games on April 21, 2026; Toei announced Toei Games the same day; PARCO announced PARCO GAMES on August 19, 2025. Each cited global expansion, fan growth, and owning their own IP as aims.

Oct 5

Razer and Sanrio Reveal Kuromi Edition Hammerhead Earbuds

Razer announced the Razer Hammerhead V3 X HyperSpeed - Kuromi Edition on September 29, a wireless earphone made with Sanrio to mark Kuromi's October birthday. The case carries Kuromi's silhouette in lilac and black, and each earbud stem has a skull emblem. It is scheduled to go on sale on Razer.com and at RazerStores in some countries starting October 13. A Japan release has not been revealed.

Oct 4

Nintendo Switch 2 Gets Sanrio Characters Miracle Match Magical Tag on November 26

Imagineer will release a Nintendo Switch 2 version of Sanrio Characters Miracle Match Magical Tag on November 26. The asymmetric tag game, which launched on Nintendo Switch in March 2025, splits players into Challengers and Hunters using Sanrio characters such as Hello Kitty and Cinnamoroll. The Switch 2 release adds a Speed Delivery mode, the Sand Island map, spring and autumn seasonal variants, and local GameShare for up to two players.

Oct 3

Ado and Sanrio's KUROMI Announce First Collaboration Song DND feat. KUROMI

Sanrio announced on September 21 that the artist KUROMI and singer Ado will digitally release their first collaboration song, "DND feat. KUROMI," on September 25. The title stands for "Do Not Disturb." Sanrio describes the track as a strong-willed, positive self-affirmation song about blocking out the noise around you and other people's values, and pushing toward your dreams in your own way. The lyrics were written by Kanata Okajima and monii, with composition by Johnny R, monii, Ari, and KIRA. Arrangement is credited to Ari, KIRA, monii, and Johnny R. Universal Music handles distribution. A collaboration visual was released at the same time, showing Ado with twin tails that link with KUROMI's black hood. The project came about through an offer from KUROMI to Ado, driven by KUROMI's wish to make everyone happy with songs and set the world abuzz. The song is the latest entry in KUROMI's discography, which includes the 1st EP "KUROMI IN MY HEAD" from October 2025 and the 2nd EP "HYPER KUROMISM" from June 2026.

Sep 26

Sanrio Character Fest Extends Run At Okinawa Indoor Park To November 30

Sanrio Character Fest in Little Universe OKINAWA, held at the all-weather indoor park Little Universe OKINAWA, has extended its run to Monday, November 30, 2026. The event opened Saturday, July 18, 2026 and runs year-round, 10:00 to 19:00 on weekdays and on weekends and holidays, with last admission 30 minutes before closing. Tickets are 1,800 yen for adults, 1,300 yen for juniors, and 800 yen for children, with free entry for ages 2 and under.

Sep 21

Hello Kitty Apparel Line Lands at SENSE OF PLACE

Hello Kitty and SENSE OF PLACE released a first collaboration apparel line on September 18, 2026. The collection uses a monochrome palette, preppy styling, and twelve items including a cardigan, sweater, balloon skirt, tote, cap, and hairpin set priced from 2,200 to 8,800 yen. Sales run through the Urban Research online store, ZOZOTOWN, and SENSE OF PLACE by URBAN RESEARCH stores.

Sep 20

Hotel Floria Tokyo Adds Second Wave Of Tokyo-Only Sanrio Goods

The Sanrio characters Exhibition Hotel Floria Tokyo, held on the fourth floor of Tokyu Kabukicho Tower, has revealed a second lineup of Tokyo-venue-exclusive goods, on sale sequentially from September 19, 2026. The wave includes Halloween sticker and postcard sets, a nine-type random Halloween keychain at 880 yen, a Bath Tray Figure Cinnamoroll at 4,730 yen, and nine-type random mirror stickers at 990 yen each. Paper bag buyers get a monthly tag, Hangyodon for September.

Sep 19

Sanrio Announces Fragaria Memories Color of Wishes for Fall 2027

Sanrio announced on September 19, 2026 that the smartphone game Fragaria Memories Color of Wishes will release in fall 2027. The game is the smartphone entry in Fragaria Memories, a chivalric fantasy project that combines story and music. Its service model is free to play with item purchases, and the release is planned for global distribution. Alongside the announcement, a new promotional video was published. In the video, following the Fragaria illustrations released on September 17, the characters Harrit, Cielomort, and Badobarm appear in motion. Harrit is voiced by Gakuto Kajiwara, Cielomort by Nobunaga Shimazaki, and Badobarm by Shunsuke Takeuchi. Fragaria Memories is a project that features Sanrio characters including Hello Kitty and My Melody as Lords, and depicts the 18 Fragaria Knights who serve them. The game's tagline is "A world taking on color. Its beginning is a memory with you." The official account for the game promoted the video on the same day.

Sep 18

Hello Kitty And Grove Team Up For Fall Bag And Cardigan Lineup

Hello Kitty and the women's fashion brand grove have released a fall collaboration line. The lineup includes a Lee square 2-way tote and a water-repellent quilted drawstring shoulder bag, both 5,479 yen, a water-repellent quilted PC case at 3,980 yen, a shell pouch charm, a blindfold pouch charm, a flap mini shoulder bag, and a cable knit cardigan at 6,600 yen.

Sep 17

Sanrio English 'Halloween Tour' Set For October 18 At Three We Act! Schools

The hands-on event "Halloween Tour," where children enjoy English with Sanrio characters, will be held on Sunday, October 18, 2026, at We Act! Bajikoen, We Act! St. Luke's Tower, and We Act! Shirokane-Takanawa. Participation is free and advance reservations are required. Sessions run five times per day for children from nursery school age through junior high school, and registration closes once capacity is reached.

Sep 17

Sanrio Opens Official X Account For Fragaria Memories Color Of Wishes

On September 17, Sanrio opened the official X account for its new game Fragaria Memories Color of Wishes and revealed a newly drawn visual. The title is the Fragaria Memories project's first smartphone game, jointly developed by Sanrio and Ateam Entertainment. It is set in Fragaria World, threatened by a mysterious entity called Seeds, with Harlit, a knight who serves Hello Kitty, setting out to save it.

Sep 17

Sanrio Characters Get Punk Rock Makeover In Happy Kuji

Sunny Side Up will release Happy Kuji "Sanrio characters PUNKS Party～ Halloween2026～" from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores and hobby shops. Ten characters appear, including Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck and Tuxedo Sam. Prizes run from figures to plush charms, with a Hello Kitty special prize and a 40cm Kuromi plush for the last draw. Each draw costs 880 yen including tax.

Sep 16

FURFUR And My Sweet Piano Team Up For Five-Piece Capsule

Fashion brand FURFUR has made its first collaboration with Sanrio's My Sweet Piano, a five-item collection sold only at sanrio house. The lineup runs from an embroidered knit cardigan at 18,700 yen and an eco-fur market bag to a necklace, a knit cap and a pouch charm. Items go on sale September 17 at the Lumine Shinjuku 2 and Lucua sanrio house stores and online from noon.

Sep 15

ANNA SUI Dresses Pompompurin in Tuxedo Styles for Accessory Line

ANNA SUI released a Pompompurin collaboration accessory set on September 12, 2026, presenting the Sanrio character in a slightly gentle tuxedo look. The lineup includes a necklace with a rose-trimmed silk hat, pierced earrings that carry the butt mark, and a bracelet with colored beads. Prices with tax are 28,600 yen, 20,900 yen, and 18,700 yen. It is sold at Tobu Department Store Ikebukuro and other department store counters, the ANNA SUI official online store, and elsewhere.

Sep 15

Sanrio Opens YouTube Channel for Preschoolers with 3D Hello Kitty Anime

Sanrio opened the YouTube channel "Sanrio Kids - Cartoons & Kids Songs" on Tuesday, September 15, aimed at preschoolers and their families. It streams original 3D animation featuring Hello Kitty, Cinnamoroll, Pompompurin, Kero Kero Keroppi, Little Twin Stars and My Melody in Japanese and English. Episodes run about two minutes. Three series are running, and an Instagram account for families of children aged 3 to 6 opened alongside it.

Sep 14

FURFUR and My Sweet Piano Team for sanrio house Collection

FURFUR and Sanrio character My Sweet Piano release their first collaboration collection, FURFUR♡MY SWEET PIANO, on September 17, 2026, sold only at sanrio house. The lineup is an embroidered knit cardigan at 18,700 yen, an eco fur market bag at 12,100 yen, a necklace at 9,900 yen, a knit cap at 7,700 yen, and a pouch charm at 8,800 yen.

Sep 13

Hello Kitty and ELLE SPORT Team Up for Four-Piece Apparel Line

Sanrio's Hello Kitty and ELLE SPORT, the sports line of lifestyle brand ELLE, have collaborated on a four-item apparel collection. The lineup includes a half-zip pullover, straight pants, a jacquard pullover, and a print long-sleeve T-shirt, each in three or four colors and sizes S through XL. Prices run from 3,278 to 4,378 yen including tax. Items go on sale from Saturday, August 29, 2026 at AEON and AEON STYLE stores nationwide and the AEON STYLE online store.

Sep 11

Sanrio Puroland Opens PUROMONSTERSCRAMBLE Halloween Event With LABUBU

Sanrio Puroland's Halloween event PUROMONSTERSCRAMBLE runs from September 11 to November 3, 2026, under the theme KAWAII x MONSTER HALLOWEEN. LABUBU appears alongside Sanrio characters in monster form. The main attraction is a 360-degree immersive live show, with the monster Jack O' Happens voiced by Subaru Kimura. The Sanrio Character Boat Ride adds a Halloween-limited horror version directed and supervised by Obaken.