Maison de FLEUR is in the middle of a busy licensed-character run: Tamagotchi bags and goods went on sale September 22, 2026, the seventh Rilakkuma collaboration follows on September 26, and Hello Kitty birthday items with Tiny Chum arrive October 30.
Maison de FLEUR's recent output is a sequence of character collaborations, and the schedule has tightened. The Tamagotchi line, marking the franchise's 30th anniversary, went on sale Tuesday, September 22, 2026, at Maison de FLEUR stores nationwide and on the web store STRIPE CLUB, with the EC listing opening at 12:00 that day. Eight item types cover bags and goods decorated with ribbons, flowers, and embroidery, with Mametchi, Mimitchi, and Memetchi appearing in the designs.
Four days later, on September 26, 2026, the seventh Rilakkuma collaboration went on sale at Maison de FLEUR stores and STRIPE CLUB. That collection has 11 item types built around Korilakkuma and Chairoikoguma, including a cup holder offered for the first time and plush toys in houndstooth outfits.
The Hello Kitty release is timed to her November 1 birthday and made with her friend Tiny Chum. It is four items: two 2WAY tote bags at 8,800 yen each and two plush-style charms at 3,950 yen each, all with gingham check ribbons and collars. Hello Kitty versions are white and Tiny Chum versions are beige. Sales start October 30 at Maison de FLEUR stores, STRIPE CLUB, ZOZOTOWN, and other locations.
Across the three, the retailer's pattern is consistent: store and STRIPE CLUB sales, character-specific colorways, and a lineup that grows in size from four Hello Kitty items to eight Tamagotchi item types to 11 for Rilakkuma.
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Maison de FLEUR is releasing four items tied to Hello Kitty's November 1 birthday, made with her friend Tiny Chum. The lineup is two 2WAY tote bags at 8,800 yen each and two plush-style charms at 3,950 yen each, all with gingham check ribbons and collars. Hello Kitty versions are white and Tiny Chum versions are beige. Sales start October 30 at Maison de FLEUR stores, STRIPE CLUB, ZOZOTOWN and other locations.
Bandai's Tamagotchi franchise is marking its 30th anniversary with a first collaboration with the brand Maison de FLEUR, covering bags and goods decorated with ribbons, flowers, and embroidery. Eight item types go on sale Tuesday, September 22, 2026 at Maison de FLEUR stores nationwide and on the web store STRIPE CLUB, with the EC listing opening at 12:00 that day. Characters including Mametchi, Mimitchi, and Memetchi appear in the designs.
San-X's Rilakkuma and Maison de FLEUR announced their seventh collaboration, set to go on sale on September 26, 2026 at Maison de FLEUR stores and the official web store STRIPE CLUB. The collection has 11 item types built around Korilakkuma and Chairoikoguma, including a cup holder offered for the first time and plush toys in houndstooth outfits.