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Meta and EssilorLuxottica announced the August 25 launch of the new smart glasses Meta Glasses in Japan, with sales beginning August 26. Prices start at 50,600 yen, about 20,000 yen cheaper than the previously released Ray-Ban Meta. The frames come in three styles with multiple color options, and standard lenses are available in four types.
Meta updated its AI glasses help center on July 1, 2026, revealing that some features of its Ray-Ban Meta and Meta Glasses hardware will be restricted unless users subscribe to Meta One Premium at $19.99 per month. The Conversation Focus feature, which amplifies a speaker's voice, is capped at 3 hours per month for free users but extends to 15 hours for subscribers. The Verge criticized the move, noting the feature runs on-device and should not require a subscription.