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MIXI
MIXI operates its Monster Strike and Kalma Rock Star Stream properties while winding down the crossover game Fesba+ on November 11, 2026 and running its overseas indie publishing program LVLZero Tokyo. CEO Hiroki Kimura has described sports betting through TIPSTAR as the company's current strategic direction.
Synthesized from 7
Yomimono stories · updated
3d ago
MIXI's current picture is split between its established game business and a stated move into sports betting. CEO Hiroki Kimura, speaking at GAME FUTURE SUMMIT 2026, framed the company's history as three paradigm shifts: social network to mobile game to sports betting. He tied Monster Strike's four-player co-op design to Monster Hunter's viral structure and described the TIPSTAR app as replicating gacha's festival-like excitement in response to F2P saturation. He also discussed failed expansions in the US and China and a current India strategy built on anime collaborations and the absence of Chinese competitors.
The game side is contracting in one place. Colopl and MIXI announced that Fesba+ ~FESTIBATTLE~, the team action game featuring characters from Shironeko Project and Monster Strike, will end service on November 11, 2026 at 16:00 JST. It launched in August 2024 as Festibattle and was renamed in January 2025. New jewel purchases and friend invitations stopped immediately, with new memberships ending September 2 and daily gratitude missions running until the end.
Elsewhere, MIXI is extending its music spin-off and testing its indie publishing pipeline abroad. Kalma Rock Star Stream Drama CD vol.1 releases for the MonSon! project, collecting seven short voice drama episodes and seven episodes of the new drama Twilight Gangsters, with advance sales at Animate Girls Festival 2026 on November 7 and 8 in Ikebukuro. MIXI Global Investments exhibited at gamescom 2026 in Cologne through LVLZero Tokyo, its overseas publishing support program, where five teams selected from 78 applications took part in roughly 100 days of mentoring in localization, trailers, and pitching.
Key facts
- Fesba+ service end date
- November 11, 2026 at 16:00 JST ↗
- Fesba+ launch and rename
- Launched as Festibattle in August 2024, renamed in January 2025 ↗
- Fesba+ purchase and membership shutdown
- New jewel purchases and friend invites stopped immediately; new memberships end September 2 ↗
- Kalma Rock Star Stream Drama CD vol.1 contents
- Seven short voice drama episodes and seven episodes of the new drama Twilight Gangsters ↗
- Kalma Rock Star Stream advance sales
- Animate Girls Festival 2026 on November 7 and 8 at Ikebukuro Sunshine City ↗
- LVLZero Tokyo gamescom 2026 participation
- Five teams selected from 78 applications took part in Phase I from June to September 2026 ↗
- MIXI paradigm shifts
- Social network to mobile game to sports betting, described by CEO Hiroki Kimura ↗
- TIPSTAR positioning
- Sports betting app described as replicating gacha's festival-like excitement ↗
Timeline
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Announced
- end of service for Fesba+ on November 11, 2026 · 2026-08-10
- Noted
- three paradigm shifts: from social network to mobile game to sports betting · 2026-07-19
- Noted
- pivot to sports betting through TIPSTAR, citing the limits of F2P games · 2026-07-19
- Noted
- pivot from Monster Strike to sports betting as a strategic move · 2026-07-19
Connections
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All coverage
Oct 6
MIXI announced on October 1, 2026 that Kalma Rock Star Stream Drama CD vol.1 will release for the MonSon! project. It collects seven short voice drama episodes and seven episodes of the new drama Twilight Gangsters, in which the band's four members play members of two rival mafia groups. Advance sales run at Animate Girls Festival 2026 on November 7 and 8 at Ikebukuro Sunshine City.
Sep 5
MIXI Global Investments exhibited at gamescom 2026 in Cologne as part of LVLZero Tokyo, its overseas publishing support program for Japanese indie games. Five teams selected from 78 applications took part in Phase I, which runs from June to September 2026 with roughly 100 days of mentoring in localization, trailers, and pitching.
Aug 27
Bandai Spirits is launching a new Gundam figure brand called ABSOLUTE ACT, built around the ABSOLUTE ACTION SYSTEM for articulation. The first entry is the Strike Freedom Gundam from Mobile Suit Gundam SEED DESTINY, which received its world first display at TOKYO Toy Show 2026, running from August 27 to August 30, 2026. The approximately 185mm tall ABS/PVC figure features movable mechanisms in the neck, shoulders, and waist, plus a waist rail mechanism and shoulder pull-out mechanism for dynamic posing. It includes a high-energy beam rifle, two beam sabers, a connected saber handle, two beam shields, interchangeable wrist parts, and a base with a bendable support rod. Reservations begin August 27, 2026, at general retail stores, with release scheduled for March 2027 at 16,500 yen including tax. TOKYO Toy Show 2026's first two days are trade-only, with public access on August 29 and 30. The show also featured other Gundam items at the Bandai Spirits booth, including Gundam Miximize Gundam Zero and HG 1/144 Gundam Zero.
Aug 10
Colopl and MIXI announced that the party royale game Fesba+ ~FESTIBATTLE~ will end service on November 11, 2026. The game, which launched in August 2024 and features characters from Shironeko Project and Monster Strike, will stop new jewel purchases and friend invitations on August 4, and new memberships on September 2. Daily gratitude missions run until the end.
Aug 8
Colopl announced on August 4 that the team action game Festa+, developed with MIXI, will end service on November 11, 2026 at 16:00 JST. The game, which launched as Festibattle in August 2024 and was renamed in January 2025, will stop new jewel purchases and friend invites immediately.
Jul 19
In a talk at GAME FUTURE SUMMIT 2026, MIXI CEO Hiroki Kimura reflected on the company's three paradigm shifts: from social network to mobile game to sports betting. He detailed how Monster Strike's 4-player co-op design was inspired by Monster Hunter's viral structure, the struggles of global expansion in China and the US, and the current India strategy leveraging anime collaborations. Kimura also explained the pivot to sports betting through TIPSTAR, citing the limits of F2P games.
Jul 17
At GAME FUTURE SUMMIT 2026, MIXI CEO Hiroki Kimura recounted his 27-year career, from launching Monster Strike to pivoting to sports betting. He detailed how the game's viral 4-player co-op model, inspired by Monster Hunter, was adapted to the social referral structure of MIXI. He also discussed failed US and China expansions and the current India strategy using anime IP and the absence of Chinese competitors. Kimura described the move to sports betting as a response to F2P market saturation, with the TIPSTAR app replicating gacha's festival-like excitement.