Moomin is currently active through multiple merchandise collaborations and a recent game release, with a focus on the Japanese market.
The Moomin franchise is seeing a wave of licensed products and a game sequel, all centered on the Japanese market. In July 2026, LUSH launched a ten-item collaboration line of bath bombs, soaps, body lotion, and fragrances, drawing on Moomin's open-door philosophy. The collection rolled out in stages: July 20 at select LUSH SPA locations, July 21 via the LUSH app, and nationwide on July 23.
Earlier in July, Megane no Aigan released the second wave of its Moomin Design Megane Collection, featuring Snufkin-inspired sunglasses. The lineup includes 12 variations across four models, each with UV-cut lenses and an original case and cleaning cloth, priced at 9,900 yen. This follows the first wave centered on Little My.
In June, Moomin and Yogibo released two new collaboration products: a Yogibo Max with a vintage pattern designed by Tove Jansson, and a Yogibo Support shaped like the character Nyoro Nyoro. Pre-orders opened June 15, 2026 at the Moomin Shop Rakuten Market Store, with delivery by August 9.
The game side also saw activity. Hyper Games released the sequel Moomin Troll: Winter's Warmth on April 28, 2026, a puzzle adventure where Moomin wakes from hibernation too early. In an interview, Hyper Games CEO Are Sundnes said the studio was surprised by Moomin's deep popularity in Japan, and that Japanese players became the studio's most important audience, shaping their development approach.
Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.
LUSH and Moomin are collaborating on a ten-item line of bath and body products, including bath bombs, soaps, body lotion, and fragrances. The collection launches in Japan from July 20 at select LUSH SPA locations, July 21 via the LUSH app, and nationwide on July 23. The collaboration draws on Moomin's open-door philosophy and LUSH's inclusive brand values.
Megane no Aigan has released the second wave of its Moomin Design Megane Collection, featuring sunglasses inspired by Snufkin. The lineup includes 12 variations across four models, each with UV-cut lenses and an original case and cleaning cloth. The collection follows the first wave centered on Little My and is now available at stores and online for 9,900 yen.
Hyper Games CEO Are Sundnes said in an interview that when the studio started making a Moomin game, he did not know the franchise was so popular in Japan. The team's sequel, Moomin Troll: Winter's Warmth, released on April 28, is a puzzle adventure where Moomin wakes from hibernation too early. Sundnes noted that Japanese players became the studio's most important audience, a discovery that shaped their development approach.
Moomin and Yogibo have released two new collaboration products: a Yogibo Max with a vintage pattern designed by Tove Jansson, and a Yogibo Support shaped like the character Nyoro Nyoro. Pre-orders opened June 15, 2026 at the Moomin Shop Rakuten Market Store, with delivery by August 9.