LUSH × Moomin Bath Bombs, Soaps, and Fragrances Arrive July 23
The collaboration pairs LUSH's inclusive brand ethos with Moomin's open-door philosophy, offering a limited-edition line that lets fans bring the gentle world of Moomin Valley into their daily self-care routines.
Reporting from 1 source: Anime Anime.
LUSH and Moomin are collaborating on a ten-item line of bath and body products, including bath bombs, soaps, body lotion, and fragrances. The collection launches in Japan from July 20 at select LUSH SPA locations, July 21 via the LUSH app, and nationwide on July 23. The collaboration draws on Moomin's open-door philosophy and LUSH's inclusive brand values.
The bath bomb shaped like Moomin blends coconut milk with a clean linen scent, while Little My's soap carries a spicy pink pepper and citrus note. Snufkin's body soap has a gummy-like texture with a green, grassy fragrance. The lineup also includes a Moominmamma body lotion enriched with coconut cream, honey, and almond oil, and a Moomin Valley perfume in a decorative bottle. Moomin House sand soap and a Cloudberry body spray round out the fragrances. A Snork Maiden comb and a LUSH × Moomin pin badge will launch later. Early sales begin July 20 at LUSH SPA Shinjuku and LUSH Kobe Sannomiya, and July 21 on the LUSH app, ahead of the July 23 nationwide release.
- Moomin Troll (Bath Bomb): Coconut milk and clean linen scent blend for a comforting bath.
- Moomin Delight (Body Soap/Cleanser): Cloudberry oil gives a glossy finish while moisturizing the skin.
- Little My (Soap): Spicy scent with pink pepper and citrus.
- Snufkin (Body Soap/Cleanser): Gummy-like texture with a green, grassy fragrance.
- Moominmamma (Body Lotion): Blends coconut cream extract, honey, and almond oil for deep hydration.
- Moomin Valley (Perfume): Soft scent like cotton in sunlight, in a Moomin-shaped bottle.
- Cloudberry (Body Spray/Fragrance): Sweet and sour berry scent with a touch of Nordic magic.
- Moomin House (Sand Soap): Moomin house design packed with kindness and magic.
- Snork Maiden (Comb): Hair comb to be released sequentially.
- LUSH × Moomin Pin Badge: Pin badge to be released sequentially.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.