NetEase is actively promoting its debut single-player AAA title 'Blood Message' through a playable demo and story trailer at Summer Game Fest 2026, while a separate project, Project GT, from former NetEase staff has crowdfunded successfully.
NetEase Games is pushing into single-player AAA territory with 'Blood Message', developed by its subsidiary 24 Entertainment Lin'an Studio. The game was first announced in June 2025, and by June 2026 it had a story trailer released during the Summer Game Fest 2026 broadcast, followed by a playable demo at Summer Game Fest: Play Days. The game is set in 9th-century China during the late Tang Dynasty, based on the historical event 'Return of Shazhou to Tang', and follows a father and his young son delivering a message to the capital. A release date has not been determined. The game is planned for consoles and PC.
Separately, Project GT, an anime-style racing game blending ARPG combat with racing and featuring Car Girls inspired by real cars, surpassed its $2,000 Kickstarter goal, raising over $5,100. The team includes former members from miHoYo, NetEase, and other studios. Early access is planned for Q2 2027, with a full release on mobile, PC, and console in Q4 2027. This project is not a NetEase title but involves former NetEase staff.
The two projects show NetEase's expanding scope: 'Blood Message' represents a major single-player push from a company known for online multiplayer games like NARAKA: BLADEPOINT, while Project GT indicates that talent from major Chinese studios, including NetEase, is pursuing crowdfunded independent projects.
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The anime-style racing game Project GT, featuring Car Girls inspired by real cars and blending ARPG combat with racing, has surpassed its $2,000 Kickstarter goal, raising over $5,100 as of writing. The team includes former members from miHoYo, NetEase, and other studios. Early access is planned for Q2 2027, with a full release on mobile, PC, and console in Q4 2027.
24 Entertainment, a NetEase subsidiary known for NARAKA: BLADEPOINT, showed a playable demo of its new single-player action adventure Blood Message at Summer Game Fest: Play Days 2026. The game is set in 9th-century China and follows a messenger carrying news of a rebellion to the Tang capital. A 19-minute walkthrough video was also released.
NetEase Games released a new story trailer for its action-adventure game 'Blood Message' (also known as 'Return to Tang') during the Summer Game Fest 2026 broadcast on June 6, 2026. The game is set in the western frontier of the late Tang Dynasty and is based on the Chinese historical event 'Return of Shazhou to Tang'. The trailer depicts cavalry battles and siege warfare. Developed by 24 Entertainment Lin'an, this is NetEase Games' first completely new single-player AAA title. The story follows a father and his young son on a journey to deliver a message to the capital. The game was first announced in June 2025. A release date has not yet been determined. A first hands-on preview for attendees of Summer Game Fest: Play Days is scheduled to begin the following day, where a gameplay demo will be available. 'Blood Message' is planned for release on consoles and PC.
NetEase Games announced that its action adventure game 'Blood Message' will be featured at the Summer Game Fest 2026 live event on June 5. The game, developed by 24 Entertainment Lin'an Studio, is set in the late Tang Dynasty and follows a messenger and his son delivering a letter to the capital. A short teaser video was also released.