NetEase is actively promoting its debut single-player AAA title 'Blood Message' through a playable demo and story trailer at Summer Game Fest 2026, while a separate project, Project GT, from former NetEase staff has crowdfunded successfully.
NetEase Games is pushing into single-player AAA territory with 'Blood Message', developed by its subsidiary 24 Entertainment Lin'an Studio. The game was first announced in June 2025, and by June 2026 it had a story trailer released during the Summer Game Fest 2026 broadcast, followed by a playable demo at Summer Game Fest: Play Days. The game is set in 9th-century China during the late Tang Dynasty, based on the historical event 'Return of Shazhou to Tang', and follows a father and his young son delivering a message to the capital. A release date has not been determined. The game is planned for consoles and PC.
Separately, Project GT, an anime-style racing game blending ARPG combat with racing and featuring Car Girls inspired by real cars, surpassed its $2,000 Kickstarter goal, raising over $5,100. The team includes former members from miHoYo, NetEase, and other studios. Early access is planned for Q2 2027, with a full release on mobile, PC, and console in Q4 2027. This project is not a NetEase title but involves former NetEase staff.
The two projects show NetEase's expanding scope: 'Blood Message' represents a major single-player push from a company known for online multiplayer games like NARAKA: BLADEPOINT, while Project GT indicates that talent from major Chinese studios, including NetEase, is pursuing crowdfunded independent projects.
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A man in Henan province, China, has filed a lawsuit against Tencent, NetEase, miHoYo, and 37 Interactive Entertainment, claiming his 18-year-old son's gaming addiction led to a drug overdose. He seeks only 10 yuan (about 230 yen) in damages, stating the suit is not about money but about demanding stronger addiction prevention measures from game companies.
NetEase announced 'Beneath the Mist,' an escape-type action adventure game for iOS and Android developed by Chengdu-based studio Zhizhu Gongzuoshi. Players explore mist-covered areas with two companions, collect treasures, and fight other teams. Eating monster cuisine grants abilities, like flying and breathing fire from a fire dragon dish. The first test runs August 17 to 23, 2026, for mainland China users.
The anime-style racing game Project GT, featuring Car Girls inspired by real cars and blending ARPG combat with racing, has surpassed its $2,000 Kickstarter goal, raising over $5,100 as of writing. The team includes former members from miHoYo, NetEase, and other studios. Early access is planned for Q2 2027, with a full release on mobile, PC, and console in Q4 2027.