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Phil Schiller

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Noted
departed as App Store chief on September 1 · 2026-09-07
Noted
opposed plans to extract more revenue from the App Store · 2026-09-07

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1h ago

App Store Revenue Push May Resume After Phil Schiller Exit

Apple may soon change the App Store to raise revenue and improve margins, Bloomberg reports. The push follows Phil Schiller's September 1 departure as App Store chief. Bloomberg's Mark Gurman says new CEO John Ternus and services head Eddy Cue are looking for ways to extract more revenue from the store. Schiller opposed such plans, worried they would provoke developers and regulators over monopoly and fee concerns. The exact changes are not confirmed.