App Store Revenue Push May Resume After Phil Schiller Exit
With Schiller out of the App Store role, the revenue plans he blocked can move forward, and the changes could reach app review and developer fees.
Reporting from 1 source: GIGAZINE.
Apple may soon change the App Store to raise revenue and improve margins, Bloomberg reports. The push follows Phil Schiller's September 1 departure as App Store chief. Bloomberg's Mark Gurman says new CEO John Ternus and services head Eddy Cue are looking for ways to extract more revenue from the store. Schiller opposed such plans, worried they would provoke developers and regulators over monopoly and fee concerns. The exact changes are not confirmed.
Schiller left the App Store role on September 1 to focus on unannounced projects. Gurman reports there was no intense internal conflict, but Schiller wanted no part of the revenue push, which he believed could draw backlash from developers and governments already pressing for regulation over App Store fees and market dominance.
What Apple might actually change is not confirmed. 9to5Mac suggests ending the manual app review process, a costly step that AI could replace, or raising the annual Apple Developer Program registration fee.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.