Sony Interactive Entertainment has announced three official PS5 peripherals for release this year, and a new PS5 TV commercial featuring rapper Pilaf Seijin is set to debut on August 14. A PS5 Digital Edition bundle is currently discounted during Amazon's Prime Day advance sale.
Sony Interactive Entertainment has been active across hardware and marketing in 2026. In June, the company announced three official PlayStation 5 products: the FlexStrike Wireless Fight Stick, a wireless speaker, and a gaming monitor, all slated for release this year. The arcade stick is Sony's first first-party fighting controller, designed with portability and tournament use in mind, including a lock button and a carrying case.
In July, Amazon's Prime Day advance sale featured a PlayStation 5 Digital Edition bundle. The set includes the PS5 Digital Edition model (CFI-2200B01) and two PlayStation Store Ticket codes worth 5,000 yen and 3,000 yen, priced at 58,710 yen, which is 7 percent below the reference price of 63,000 yen. The advance sale ran from July 7 to July 9, with the main Prime Day event following from July 10 to July 13. The PS5 Digital Edition retains core features such as an ultra-high-speed SSD, 3D audio, backward compatibility with PlayStation 4 titles, and the DualSense controller's haptic feedback and adaptive triggers.
In August, Sony announced a new PS5 TV commercial featuring rapper Pilaf Seijin. Two videos, "Let's Play a Lot on PlayStation 5! feat. Pilaf Seijin" and "Everyone Gather on PlayStation 5! feat. Pilaf Seijin," will release on the official PlayStation Japan YouTube channel on August 14. Pilaf Seijin wrote the commercial song "Dabi Dabi Du," which incorporates the worldviews of six featured games, and provides narration. The song releases digitally on August 28.
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15h ago
Sony Interactive Entertainment began accepting purchase applications for the PlayStation 5 Pro at the Sony Store on September 28. The application window runs until October 7 at 11:59 PM, and shipping is scheduled for early to mid-November. The eligible product is the PS5 Pro model CFI-7100B01 with a 2TB SSD, priced at 137,980 yen including tax. Applicants must use a Sony account registered in Japan and have logged at least 60 hours of total playtime on PS4 or PS5 between September 27, 2024 and September 27, 2026 at 11:59 PM. The account's My Sony ID and sign-in ID must also be unified. Applications are limited to one unit per account, and applicants are asked to refrain from buying for resale. If applications exceed the planned sales units, a lottery will be held, with winning results announced sequentially starting around October 26. Winners must complete the purchase by November 2 at 11:59 AM. A second-chance lottery is planned for units not purchased by the deadline.
Aug 14
Rapper Pilaf Seijin appears in a new PS5 TV commercial for Sony Interactive Entertainment. Two videos, "Let's Play a Lot on PlayStation 5! feat. Pilaf Seijin" and "Everyone Gather on PlayStation 5! feat. Pilaf Seijin," will release on the official PlayStation Japan YouTube channel on August 14. Pilaf Seijin wrote the commercial song "Dabi Dabi Du," which incorporates the worldviews of six featured games, and provides narration. The song releases digitally on August 28.
Jul 6
Amazon has kicked off the advance sale for Prime Day 2026, and one of the featured deals is a PlayStation 5 Digital Edition bundle. The set, which includes the PS5 Digital Edition model (CFI-2200B01) and two PlayStation Store Ticket codes worth 5,000 yen and 3,000 yen, is priced at 58,710 yen. That is 7 percent below the set's reference price of 63,000 yen, saving buyers more than 4,000 yen. The advance sale began at 0:00 on July 7, 2026, and runs through July 9. The main Prime Day event then follows from July 10 to July 13. The PS5 Digital Edition retains the console's core features: an ultra-high-speed SSD, 3D audio, backward compatibility with PlayStation 4 titles, and the DualSense controller's haptic feedback and adaptive triggers. The PlayStation Store Tickets are prepaid codes that add credit to a user's account for digital purchases. The deal is available while stocks last, and Amazon notes that sale prices may end early due to limited quantities.
Jun 4
Sony Interactive Entertainment has announced three official PlayStation 5 hardware products: the FlexStrike Wireless Fight Stick, a wireless speaker, and a gaming monitor, all set for release this year. The arcade stick is the company's first first-party fighting controller, designed with portability and tournament use in mind, including a lock button and a carrying case.