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Pok Mon
2h ago
Casio's G-SHOCK and The Pokemon Company are releasing a collaboration watch to mark Pokemon's 30th anniversary. The model, designated GA-110PKM-7AJR, will be sold via a lottery on the United Arrows online store. The lottery is open to UA Club members only, with applications accepted from July 27 at 12:00 JST through July 29 at 23:59 JST. Winners will be notified on July 30. The watch is based on the GA-110 model and uses the three colors from Pokemon Red, Green, and Blue for the hands, buttons, dial, and bezel. The band features 29 Pokemon, including all first partner Pokemon (starters) from each generation plus Pikachu and Eevee. The band loop depicts Mew, bringing the total Pokemon designs to 30. The inner dial is shaped like a Poké Ball, and the hands are designed after Pikachu's back view. The case back is engraved with the Pokemon 30th anniversary logo. The watch comes in a special package shaped like a Poké Ball. The price is 33,000 yen (tax included).
10h ago
On July 20, 2026, numerous anime, manga, and game franchises posted Marine Day greetings on social media. The Japanese national holiday, which honors the ocean and marks the end of the rainy season, prompted official accounts and creators to share beach-themed illustrations, character birthday messages, and promotional content. Among the posts, the official Kaiju No. 8 account promoted an upcoming original short anime titled "Narumi's Weekday" with a pun on the character's name and the kanji for sea. The MAPPA studio released a new illustration by Rie Nishimura for the soccer series DAYS, which is celebrating its 10th anniversary in 2026. The Sound! Euphonium account reminded followers that the film Sound! Euphonium: The Final Part 2 opens on September 11. Classroom of the Elite noted that July 20 is also the birthday of character Honami Ichinose. The That Time I Got Reincarnated as a Slime account promoted the streaming of its movie Tears of the Azure Sea on U-NEXT. The Chiikawa movie account promoted the July 24 release of Eiga Chiikawa: Ningyo no Shima no Himitsu. Voice actor Yuki Kaji posted a personal greeting, and the band Orange Range shared a summer song. The roundup, compiled by Anime News Network, spanned three articles covering dozens of entries.
1d ago
Bandai Spirits has launched a new tabletop game brand called Bandai Tabletop Games, with its first lineup being the competitive dice game Purakoro based on Pokemon. Six start sets and a closed-package Tanken Box 01 will be released on July 18, 2026, commemorating Pokemon's 30th anniversary.
3d ago
Mitsue Fukae, a 29-year-old founding member of idol group Sweet Alley, posted a photo cosplaying as an adult version of Pokémon character Misty. The image, shot at PokéPark, shows her in a yellow top and red suspenders, and has drawn over 10,000 likes on X, with fans calling it 'cute' and praising her long legs.
5d ago
The staff of Pokémon Horizons announced that the idol group CUTIE STREET, performers of the current ending theme "Cute na Kyūtai," will guest star as the Cutie Pika Pika idol group in episode 147. The group first appeared in the CD jacket of the ending theme. The announcement also included a music video for the opening theme "Sekai Tsunagare" performed by the protagonists' voice actresses.
6d ago
On July 16, Razer announced the Pikachu & Eevee Collection, a collaboration with Pokémon for overseas markets. The lineup includes four products: the Razer Kraken V4 X headset, Ornata V3 Tenkeyless keyboard, Cobra mouse, and Gigantus V2 desk mat. The collection is available in the US, Latin America, Europe, Australia, and New Zealand, but not for direct purchase from Japan.
6d ago
Pokémon Sleep will add a new feature, Snorlax's Nap Island, on July 20 at 11:00. Players can leave one helper Pokémon on the island with Snorlax, where it gains 150 EXP per day, growing upon retrieval. A full 7-day stay is required for maximum EXP; early retrieval halves the gain. A Nap Relaxation Ticket increases daily EXP by 450. Snorlax also collects items like Dream Shards and Pokémon Candy.
6d ago
Pokémon Sleep's 3rd anniversary real event, 'Find Them in Yokohama! Pokémon Sleep Research,' runs July 17 to August 23 at MARK IS Minatomirai. The venue features a sleeping Eevee on the first floor, a Snorlax near the station gate, and various Grass and Bug type Pokémon elsewhere. A collaboration with Toyota's TOTONE napping tool offers free trials of a 'Nap Recovery Device' on the fifth floor.
Jul 15
The Japan eSports Association has officially confirmed 25 athletes as Japanese representatives for the e-sports events at the 20th Asian Games in September. The team includes fighting game players Higuchi (Street Fighter 6), NOBI (Tekken 8), and SCORE (The King of Fighters XV), along with representatives from eFootball, Gran Turismo 7, Puyo Puyo eSports, Identity V, Pokémon UNITE, and PUBG MOBILE. Four coaches will also accompany the team.
Jul 15
Niantic will hold a compensation event on July 26 for glitches during Pokemon GO Fest 2026: Global. The event features Mega Mewtwo Y in Mega Raids and lifts Remote Raid restrictions for all Trainers. The original Fest's second day saw Raid Battle issues in some time zones, prompting the makeup day.
Jul 14
Dengeki Hobby Web published the Amazon.co.jp Toys New Arrivals Ranking for July 14, 2026. Toy Story 5 merchandise takes the top spot, with Tamagotchi Paradise White Glacier and Orange Tropics at second and third. Other entries include Pokémon, Hot Wheels, and Magic: The Gathering items.
Jul 11
ABEMA is broadcasting two Pokémon films today, July 12, as part of a free sequential run of all 24 theatrical Pokémon films over four weekends. The 2019 3DCG remake 'Pokémon: Mewtwo Strikes Back-Evolution' and the 2020 'Pokémon the Movie: Secrets of the Jungle' air starting at 10:15 a.m. on the Anime 'Pokémon' Channel 2.
Jul 11
Niantic's GO Fest 2026 Global runs July 11-12, featuring Mega Mewtwo X on Saturday and Mega Mewtwo Y on Sunday in Super Mega Raids. Players can earn up to 18 free Raid Passes over the weekend. Mewtwo caught during the event has Mega Level 1 unlocked. Super Mega Raids require Mega Evolved Pokémon to break shields and need large groups.
Jul 11
AmiAmi has opened pre-orders for a re-release of the Pokémon Romantic Collection 6-Piece BOX, a set of six container-style figures. Originally released in February 2025, the set returns at a 29% discount for 5,380 yen and ships in early August. The lineup includes Primarina, Sylveon, Sprigatito, Jigglypuff, Alola Vulpix, and Galarian Ponyta.
Jul 10
The Pokémon Company is airing three new TV commercials for Pokémon GO's 10th anniversary, starring singer AiNA THE END. Each commercial features an original scat-style song and captures a different aspect of the game's experience: going outside, catching Pokémon, and connecting with friends. One commercial includes AiNA's sister REiKA. The campaign uses the tagline 'SING LIKE GO♪.'
Jul 10
Niantic and The Pokémon Company launched a new TV commercial campaign for Pokémon GO on July 10, 2026, to celebrate the game's 10th anniversary. The campaign, titled 'Sing like GO♪', consists of three commercials starring singer-songwriter Aina the End. Each commercial features a different scat-style original song performed by Aina, capturing the feelings of going outside, catching Pokémon, and winning raid battles with friends. The three versions are 'Fooh!', 'Getcha NOW♡', and 'We're the Best!'. Aina's younger sister REiKA, a dancer and choreographer, makes her first commercial appearance in the campaign. A making-of video released on the same day includes a special interview with Aina, behind-the-scenes footage of the commercial shoot and song recording, and a surprise appearance by Pikachu on set. Aina commented that the game's encouragement to go outside is a highlight, and she described the rhythmic scat phrases as challenging but fun. Pokémon GO launched in July 2016 and has surpassed 10 billion cumulative downloads globally.
Jul 8
Pokemon Sleep will hold a two-week 3rd Anniversary Festival from July 13 to July 27, 2026. The event introduces Turtwig, Chimchar, and Piplup from the Sinnoh region as newly encounterable Pokemon. New regularly usable features are planned, and daily Dream Gifts and other bonuses will be available during the event period.
Jul 6
The Japan Professional Football League (J.League) and The Pokemon Company announced on July 6 a tie-up campaign called "Pokemon J.League Fest" beginning August 7. As part of the campaign, the organizations will distribute eco bags named "EVO BAG" to stadium visitors. There are 60 types of bags, each featuring a partner Pokemon assigned to one of the 60 J.League clubs. The organizations plan to distribute the bags to a total of 1 million people across all clubs. The first event is a "Pokemon J.League Special Fest" at the August 16 match between Yokohama FC and Jubilo Iwata at the MUFG Stadium in Tokyo. The first 50,000 visitors to that match will receive an EVO BAG designed with Yokohama FC's partner Pokemon, Clefairy. The bags are made from 100 percent recycled polyester certified by the Global Recycled Standard. The J.League stated the initiative is part of its work against climate change. Additional original goods and events are planned, with details to be announced later. A special Pokemon GO event is also planned.
Jul 4
Casio will release a G-Shock and Pokemon collaboration watch on July 17, 2026, to mark the franchise's 30th anniversary. The GA-110PKM-7AJR features 30 Pokemon on the band, a Pokeball-inspired dial, and Pikachu-shaped hands. It costs 33,000 yen and is sold by lottery through the Casio online store until July 6.
Jul 1
Pokémon Sleep will add Turtwig, Chimchar, and Piplup starting July 13, 2026, as part of its third anniversary. A real-world event, Yokohama Discovery! Pokémon Sleepy Face Research, runs July 17 to August 23 at two venues, featuring a stamp rally, giant Snorlax, gacha, goods shop, and drink stand.
Jul 1
The Computer Entertainment Supplier's Association appointed Kis-My-Ft2 member Toshihiro Miyata as the official supporter for Tokyo Game Show 2026. Miyata, known as a gaming enthusiast and co-founder of the YouTube channel Houkago GAMING LIFE, will help promote the event's 30th anniversary. TGS2026 runs September 17-21 at Makuhari Messe.
Jul 1
BANDAI SPIRITS has revealed the full prize lineup for 'Ichiban Kuji Pokemon 30th ANNIVERSARY vol.2', the second installment of the no-loser character lottery commemorating the 30th anniversary of the Pokemon series. The lottery is scheduled for release on July 18, 2026, at 750 yen per draw. This volume focuses on the Unova, Kalos, Alola, Galar, and Paldea regions, following the first volume in May which covered Kanto, Johto, Hoenn, and Sinnoh. The A prize is an 'Acrylic Perpetual Calendar' featuring the three starter Pokemon from each of the five regions. The B prize is a 'Pikachu (Female Form) 30th Anniversary Plate'. Prizes C through G are plushie sets of the three starter Pokemon from each region: Unova, Kalos, Alola, Galar, and Paldea respectively. Additional prizes include a 30th Anniversary Glass, Hand Towel, Rubber Collection, and 30th Anniversary Metal Charm. The Last One prize is a 'Pikachu (Female Form) 30th Anniversary Plushie' measuring approximately 39 cm, which holds a plate with the 30th anniversary logo. A Double Chance Campaign offers the same plushie.
Jun 28
The staff of Pokémon Unite announced an original live-action short project to mark the game's upcoming fifth anniversary. Further details on the project's story and other information are teased for later. The game is also adding Legendary Pokémon Yveltal, Palkia, Reshiram, and Solgaleo over the next two months as part of anniversary events.
Jun 28
Casio announced a G-Shock collaboration watch for Pokemon's 30th anniversary. The GA-110PKM-7AJR features 30 Pokemon on the band, Pikachu and Poké Ball motifs on the dial, and a Poké Ball-shaped box. It costs 33,000 yen and releases July 17, with pre-orders starting July 1. Fans are excited but worried about scalpers and lottery availability.
Jun 27
The Pokemon Card Game MEGA Expansion Pack Storm Emerald is now accepting invitation requests on Amazon Japan. The box contains 30 packs of five cards each, with 76 card types plus secret cards. Priced at 6,006 yen, it is sold by invitation only, and not all requests will be accepted.
Jun 27
Pokemon will release a line of cosplay-themed T-shirts called "Pokemon Close-Up T-shirts" on July 18. The shirts feature large prints of Pokemon faces and appliqued tails, with designs including Pikachu, Ditto, Slowpoke, Mimikyu, and Piplup. Prices start at 2,750 yen. They will be sold at Pokemon Center stores and online from July 16.
Jun 27
Pokémon announced that Pokémon Champions, available on Nintendo Switch and smartphones, has surpassed 10 million downloads worldwide. Multiple in-game campaigns are underway, including a distribution commemoration campaign offering Raichu and Mega Stones, an early download bonus for Dragonite, and a collaboration with Pokémon LEGENDS Z-A that rewards players with Mega Stones for transferring specific Pokémon.
Jun 27
Amazon Prime Video announced its July 2026 lineup on June 26, featuring the new Ghost in the Shell TV anime, the One Piece spin-off One Piece Heroines, and a large catalog of Pokémon and Crayon Shin-chan films. The theatrical film of The Dangers in My Heart arrives July 13 as a Prime Video exclusive.
Jun 27
The Pokémon Horizons anime has added two new cast members: Yū Serizawa as Navi, a girl living in Lumiose City, and Kazuki Ura as Shirō, a muscular character with tremendous power. The new "Wonder Voyage" arc premiered on May 22, and a visual teases connections to Pokémon Go, Pokémon Unite, and Pokémon Sleep.
Jun 26
Pokémon Center will release plush toys of Meltan and Melmetal in the palm-sized Pokémon fit series on July 11, 2026. Each toy costs 2,200 yen. Online sales at Pokémon Center Online begin July 9 at 10:00 JST. Meltan is a Mythical Pokémon that first appeared in the mobile game Pokémon GO in 2018. Melmetal is its evolved form. The two are the only Pokémon in the Pokédex that are not assigned to a specific region; they are classified as "Unknown." The Pokémon fit series has previously released plush toys by region, covering Kanto through Alola. This release is unusual because it includes only these two Pokémon rather than a full regional wave. The announcement was made on June 26 via the official Pokémon Twitter account. The plush toys are available at Pokémon Center stores nationwide and through the online shop.
Jun 24
Bandai Spirits announced an Ichiban Kuji lottery for the 7th anniversary of the smartphone game Pokémon Masters EX, with figures of Red & Charizard and Lillie & Lunala among the top prizes. The lottery launches August 29 at bookstores, hobby shops, drugstores, the official Ichiban Kuji shop, and Pokémon Centers. Each draw costs 850 yen. The A prize is a figure of Sygna Suit Red & Charizard in a pose from their sync move Living Legend Blast Burn. The B prize is a figure of Lillie (21 Anniversary) & Lunala in a pose from Dazzling Wish Mirror Shadow Ray. The C prize is a tote bag with a Monster Ball design and trainer quotes. The D prize is a set of three plush-style figures of N, Raihan, and Marnie. The E prize is a set of 10 Memorial Photo Mini Art Boards, the F prize is a set of 22 A3 Clear Posters, and the G prize is a set of 10 Buddy Sticker Collections. The Last One prize, for the final ticket drawn, is a figure of Lillie (24 Anniversary) & Solgaleo in a pose from Nurturing Heart Sun Smasher. A Double Chance Campaign lets entrants win the same Last One figure via a lottery on the Ichiban Kuji Club site or LINE account. This is the first Ichiban Kuji dedicated to Pokémon Masters EX.
Jun 24
A griefing exploit in the Nintendo Switch 2 game Poko a Pokemon allows malicious players to build obscene content on a public Cloud Island, then report it, causing the island owner to be banned instead of the griefer. The Pokémon Company has not issued an official statement. Users are advised to set passwords or restrict access to prevent abuse.
Jun 23
TENTIAL will release a line of collaboration pajamas and sleepwear between its recovery wear brand BAKUNE and the smartphone app Pokémon Sleep on July 1, 2026. The collection includes three product types across nine items: BAKUNE Dry (short-sleeve shirt and half pants), BAKUNE Pajamas Dry (long-sleeve shirt and long pants), and a BAKUNE Eye Mask with a drawstring bag. The designs feature sleeping Pokémon faces in calm colors, with five Pokémon represented: Snorlax, Pikachu, Jigglypuff, Ditto, and Eevee. BAKUNE Dry comes in five colorways (Sax Blue for Snorlax, Black for Pikachu, Pink for Jigglypuff, Purple for Ditto, Brown for Eevee) at 26,400 yen. BAKUNE Pajamas Dry comes in two colors (Sax Blue for Snorlax, Black for Pikachu) at 28,820 yen. The eye mask comes in Blue (Snorlax) and Yellow (Pikachu) at 4,950 yen. All apparel sizes range from XS to 2XL unisex. Purchasing a pajama set includes a Pokémon-design box. Sales run until stock runs out at TENTIAL's online store, physical stores, and select airport duty-free shops starting July 2.
Jun 23
Lawson began accepting reservations for the Pokemon Card Game MEGA 30th CELEBRATION Premium Deck Set Espeon & Umbreon on June 23. The set includes one Espeon ex deck and one Umbreon ex deck with full-illustration cards, priced at 6,860 yen. It is sold first-come, first-served via in-store Loppi and Lawson Online, which already had about 50,000 people waiting.
Jun 19
Hori Co., Ltd. has announced two Metamon-themed accessories for the Nintendo Switch 2: a plush pouch and an all-in-one storage bag. Both are priced at 5,480 yen and are scheduled for release on July 31. Reservations are currently open via Amazon.
Jun 19
BM Smile Japan announced on June 19 a collaboration between the South Korean lifestyle brand wiggle wiggle and Pokemon. The lineup includes hooded pajama sets, terry home slippers, reusable shopper bags, hand towels, pouches, key rings, jewelry cases, and picnic bags featuring Pikachu, Ditto, Snorlax, and Eevee in wiggle wiggle's colorful, pop style. Prices range from 1,290 yen for pouches and key rings to 12,290 yen for pajama sets. To mark the release, pop-up stores called "wiggle wiggle JAPAN TOUR 2026 ~Special Pokemon Edition~" will run at OPENBASE SHIBUYA in Tokyo from July 14 to July 20 and at LUCUA 1100 in Osaka from July 10 to July 23. Visitors receive a Pokemon-design uchiwa fan, and purchasers get stickers and acrylic key rings at spending thresholds. Buying four eligible items, including a pajama set and slippers, comes with a Pokemon Gift Box. After the pop-ups, products will also sell at WIGGLE WIGGLE.ZIP HARAJUKU and the official online store.
Jun 17
The Pokemon Company launched the Pokemon TCG AI Battle Challenge on June 16. Within a day, the simulation division leaderboard filled with decks built around Garganacl and its pre-evolution Nacli. Garganacl's Ability, Mysterious Stone, makes it immune to damage from Pokemon ex, which dominate the contest's card pool. The meta mirrors real-life Garganacl Control decks used against ex-heavy environments.
Jun 16
The "PokéPeace POP UP STORE BY FLOWERING" will open at multiple venues across Japan from June 2026. The pop-up features sports-themed visuals of Pokémon including Plusle and Minun, and offers advance-sale merchandise. Purchasers can receive hologram stickers, neck straps, mini round fans, and silicone pouches as novelties at different locations and spending thresholds.
Jun 16
The Pokémon Company announced the Pokémon Trading Card Game AI Battle Challenge, a competition to develop AI agents that play the TCG. The contest is co-hosted by the Matsuo Institute and HEROZ Inc., with Google, Google Cloud, and NVIDIA as event partners. It runs on Kaggle with two divisions and a $50,000 top prize.
Jun 16
Niantic and The Pokémon Company announced Mega Raichu X and Mega Raichu Y will appear in Pokemon GO for the first time during the Super Mega Raid Day event on July 18, 2026, from 14:00 to 17:00 JST. Shiny Raichu may also be encountered. A paid ticket offers additional bonuses.
Jun 14
Game Spark's weekly roundup for June 14-20, 2026, lists notable new game releases across PC, PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and Nintendo Switch. Highlights include The Adventures of Elliot: The Millennium Tales on June 18-19, Pokemon Champions on June 17, and EA Sports UFC 6 on June 20.
Jun 11
Kotobukiya is re-releasing its ARTFX J figure of Touko and Tepig from Pokémon Black and White. Based on a newly drawn illustration by artist Ariga Hitoshi, the 1/8 scale PVC figure features Touko in her signature hot pants and ponytail, with Tepig posed on flame-effect clear parts. It is priced at 15,400 yen and ships in November 2026.
Jun 11
Amazon is holding a lottery sale for the Pokemon Card Game 30th anniversary product '30th CELEBRATION Premium Deck Set Espeon & Umbreon'. The set includes one Espeon ex deck and one Umbreon ex deck, plus full-art cards of both Pokemon. The lottery uses an invitation request system; winners are selected based on stock. The price is 6,201 yen.
Jun 10
Re-Ment Co., Ltd. announced on June 10, 2026, a new diorama figure series titled "Pokémon Journey with You! Anniversary" to mark the 30th anniversary of the Pokémon franchise. The series will be released in three sets, each priced at 2,090 yen including tax. The first set, "Beginning Adventure," ships on November 2; the second set, "New Departure," on November 16; and the third set, "Journey to the Future," on November 30. Each set contains three types of figures, with the contents hidden from view. The figures depict the starter Pokémon from each of the nine main series regions-Kanto, Johto, Hoenn, Sinnoh, Unova, Kalos, Alola, Galar, and Paldea-arranged on a single base per region. The bases are designed with region-themed scenery, such as Kanto's grass, Sinnoh's snowy road with a Route 217 sign, and Alola's sea. In total, the three sets cover 27 Pokémon across all nine regions.
Jun 10
The Pokémon Center Mega Tokyo in Ikebukuro's Sunshine City will reopen around September, following a March stabbing incident that killed a 21-year-old part-time clerk. Security guards have been stationed at the venue since March 27. Other Pokémon Centers remain open with added security near registers.
Jun 10
The San Francisco Giants and The Pokémon Company announced Pokémon Worlds Night at Oracle Park on August 27, the eve of the 2026 Pokémon World Championships. Special Event Tickets, which include a Pokémon-themed Giants jersey, sold out. Standard game tickets remain available. The event features Pokémon Go activities, PokéStop locations, and a post-game drone show.
Jun 7
The Pokemon Company announced details for the 30th anniversary expansion pack '30th CELEBRATION' at the Pokemon Japan Championships 2026. The pack introduces a new rarity called FUR (Futuristic Rare), includes 30 different holographic Pikachu cards by 30 artists, and reprints 30 historic cards in special specifications. It launches worldwide on September 16, 2026, at 360 yen per pack.
Jun 5
The Pokémon Japan Championships 2026 begins June 6 at Pacifico Yokohama, featuring a 30th anniversary photo spot, a history wall, a trading card game exhibition, and outdoor kite demonstrations of Mega Charizard X and Y. Admission is free.
Jun 3
Pokémon announced the smartphone version of Pokémon Champions will launch on iOS and Android on June 17, 2026. The Nintendo Switch version has been available since April 8. A campaign offering Raichu and Mega Evolution items Raichunite X and Raichunite Y will run until September 2.
Jun 2
4Gamer's "Weekly Pro Gamer File" series profiled Serata, a 22-year-old Pokémon UNITE pro for DetonatioN FocusMe. The piece covers his career, practice habits, and goal of representing Japan at the World Championship Series. Serata cited FENNEL's Mame as a respected player and Shohei Ohtani's "Stop admiring" philosophy as a personal motto.