Puella Magi Madoka Magica is in a major promotional period ahead of the August 28, 2026 release of the film Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising, which will also receive IMAX screenings. The franchise is simultaneously rolling out merchandise collaborations, figure re-releases, and streaming availability tied to the film's launch.
The franchise is centered on the upcoming film Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising, which opens in Japan on August 28, 2026. The film is directed by Yukihiro Miyamoto and features returning cast and staff. It will receive IMAX screenings on the same day, the first IMAX release in the series' history. The story follows Homura Akemi, who became a demon after the events of Rebellion and remade the world, with magical girls facing a new fate in a world without the Law of Cycles.
Promotion for the film has been extensive. The main trailer revealed the theme song "Kanata" by FictionJunction, the solo project of composer Yuki Kajiura. A collaboration with ROUND1 runs from August 28 to November 29, offering themed menu items, collaboration rooms, bowling score displays, original goods, capsule toys, and social media giveaways. The official X account asked fans to avoid posting spoilers for the film until September 12 at 0:00, a request that covers social media and video sharing services.
Merchandise tied to the film and the broader franchise has been announced across multiple lines. Bandai Spirits is releasing plastic model kits of Madoka and Homura as part of the 30 Minutes Preference line, priced at 4,950 yen each, with a November release. Good Smile Arts Shanghai is releasing Huggy Good Smile figures of Madoka and Homura, priced at 1,620 yen each, with a December 2026 release. FREEing is re-releasing its 1/4 scale Madoka Kaname Bunny Ear Ver. figure from Rebellion, priced at 33,000 yen, with a December 31, 2026 release. Bandai is re-releasing the Soul Gem Marker Accessories gashapon, including Corrupted variants, for 300 yen per play.
Other collaborations and promotions include a pop-up shop with ANGEL BLUE running August 26 to September 6, 2026, at three Tower Records locations and online, featuring newly drawn illustrations of the five magical girls. Eiko Kano's commentary version of Rebellion began streaming on TVer on August 10, commemorating the film's premiere. The d Anime Store's 14th anniversary campaign features Madoka Kaname in outdoor ads across six areas in four cities. Amazon Prime Video added the Madoka Magica series and movies to its August 2026 lineup.
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CONVERSE TOKYO and Puella Magi Madoka Magica release their collaboration items on August 21, 2026. The lineup includes T-shirts, acrylic stands, glass necklaces, and original art. Artist Samehoshi drew new artwork of the six magical girls for the project. Sales run at CONVERSE TOKYO stores and the official online store.
The Madoka Magica and Monogatari Series franchises have revealed a 12-episode crossover short project, Mahou Doujo Yotsugi Peace. Monogatari creator NisiOisin wrote the shorts, which stream in batches from August 20 to 23. The project celebrates the Madoka Magica film Puella Magi Madoka Magica The Movie: Walpurgisnacht: Rising, which opens August 28. The first three episodes are already streaming on the Aniplex YouTube channel.
The Puella Magi Madoka Magica franchise staff released a statement asking fans to refrain from posting spoilers for the upcoming film Puella Magi Madoka Magica The Movie: Walpurgisnacht: Rising on social media, streaming services, and other venues until September 12. The film opens August 28 in Japan with IMAX and regular screenings.
FREEing is re-releasing its 1/4 scale Madoka Kaname Bunny Ear Ver. figure from Puella Magi Madoka Magica the Movie: Rebellion. Reservations are open on Amazon.co.jp at 33,000 yen, with a scheduled release date of December 31, 2026. The figure stands approximately 410mm tall and includes an exclusive base.
Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising will collaborate with ROUND1 starting August 28, 2026, the film's release date. The campaign runs through November 29 across ROUND1 locations, offering themed menu items, collaboration rooms, bowling score displays, original goods, capsule toys, and social media giveaways.
The official Madoka Magica X account asked fans on August 13 to avoid posting spoilers for the August 28 film Puella Magi Madoka Magica: The Movie - Walpurgis no Kaiten until September 12 at 0:00. The request covers social media and video sharing services, with exceptions for spoiler-hiding features.
A Puella Magi Madoka Magica x ANGEL BLUE pop-up shop runs August 26 to September 6, 2026, at three Tower Records locations and online. The event debuts newly drawn full-body and chibi illustrations of Madoka, Homura, Mami, Sayaka, and Kyoko wearing ANGEL BLUE clothing. Fifteen items go on advance sale, including trading can badges, bromides, acrylic cards, stands, and tapestries.
d Anime Store's 14th anniversary campaign, themed "14 years old. That conflict becomes heat," puts 14-year-old anime characters on outdoor ads across six areas in four cities. The lineup includes Madoka Kaname, Tsunayoshi Sawada, and others, plus a new special movie connecting iconic scenes from the featured works.
Eiko Kano's commentary version of Puella Magi Madoka Magica the Movie: Rebellion began streaming exclusively on TVer on August 10 at 7 PM. The four-episode release commemorates the August 28 premiere of Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising. Kano's earlier commentary on the TV edition drew roughly 3.62 million total views.
The official website for Puella Magi Madoka Magica The Movie: Walpurgisnacht: Rising announced on Friday that the film will receive IMAX screenings in Japan on August 28, the same day it opens in theaters. A new visual for the screenings was unveiled. The film is directed by Yukihiro Miyamoto and features returning cast and staff.
Amazon Prime Video announced its August 2026 streaming lineup on July 31. New additions include the film Ready Player One, four Odoru Daisousasen theatrical films, the Puella Magi Madoka Magica series and movies, and both Naruto anime series. The full list spans Japanese and international films, dramas, anime, and variety content.
The upcoming film 'Puella Magi Madoka Magica the Movie: Walpurgisnacht: Rising' will be released in IMAX theaters, marking the first IMAX release in the series' history. The announcement came on August 7, 2026, alongside a new IMAX poster visual featuring the witch Walpurgis Night, a key element of the story. The film opens in Japan on August 28, 2026. The story follows Akemi Homura, who became a demon after the events of 'Rebellion' and remade the world, with magical girls facing a new fate in a world without the Law of Cycles. The IMAX release was confirmed by Cinema Today, which noted that screening theaters will be listed on the official website. This release expands the theatrical experience for the franchise, which began as a TV series in 2011 and has since seen multiple theatrical films, including 'Rebellion Story' in 2013, which grossed over 2 billion yen at the box office. The new film is described as the long-awaited true sequel to the series.
The main trailer for Puella Magi Madoka Magica the Movie: Walpurgis no Kaiten has been released, showing new story details and confirming the theme song "Kanata" by FictionJunction, the solo project of composer Yuki Kajiura. The film opens August 28, 2026.
Good Smile Arts Shanghai is releasing magnet-equipped deformed figures of Madoka Kaname and Homura Akemi from Puella Magi Madoka Magica under the Huggy Good Smile line. Pre-orders are open at AmiAmi for 1,620 yen each, with a December 2026 release date.
Bandai is re-releasing the gashapon "Puella Magi Madoka Magica Marker Accessories" in the second week of June. The lineup includes Soul Gems for Madoka, Homura, Sayaka, Mami, and Kyoko, plus rare Corrupted versions, for a total of 10 types. Each play costs 300 yen.
Bandai Spirits announced plastic model kits of Madoka Kaname and Homura Akemi from the upcoming film Puella Magi Madoka Magica the Movie: Walpurgis no Kaiten. The kits are part of the 30 Minutes Preference line, priced at 4,950 yen each, and release in November. Madoka's kit includes a Kyubey figure.