RACCO is a Japanese kei-car-class EV from BYD that launched in Japan in July 2026, the first from an overseas brand developed to meet Japan's kei car standards. The name also appears across unrelated raccoon-themed games and merchandise, with no single throughline across the stories.
BYD's RACCO is a kei-car-class EV that launched in Japan in July. The model adopts a super-height wagon body with sliding doors. It is the first vehicle from an overseas brand developed to match Japan's kei car standards, and it undercuts rivals on price. The launch puts an overseas automaker into a segment long held by domestic manufacturers.
The remaining stories use "raccoon" as a theme in games and merchandise rather than a single franchise. Raccoon Sanitation Dept., a four-person indie team, announced Racc & Roll on July 3, a PC game built around metal-detector treasure hunting with online co-op, base decoration, and over 500 treasure types. It is the team's first Steam release. Separately, Space Raccoon Game Studio developed A Game About Chopping Trees, a simulation title published by Spaghetti Cat that launched on Steam on July 15, where players cut trees at their own pace and plant new ones to maintain the forest.
On the merchandise side, Bandai is producing two CRAZY RACCOON gashapon volumes in a pinched charm format. The sets cover all 12 members of the professional gaming team, with ball chain and crab clasp versions of each design, and the crab clasps can be linked together. Both volumes cost 400 yen per play and are scheduled for the fifth week of August 2026, with CR LAND carrying them early from August 1.
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BYD's kei-car-class EV, the RACCO, launched in Japan in July and is drawing attention as the model is the first from an overseas brand specially developed to match Japan's kei car standards. It adopts a super-height wagon style with sliding doors and undercuts rivals on price.