Chiikawa Movie Shimajiro Big Plushie Prize Launches in Early August
Parade will release a big plushie of Shimajiro from the currently screening film Chiikawa: The Movie - The Secret of Mermaid Island as a prize starting in early August 2026. The plushie stands about 43 cm tall and reproduces Shimajiro's sturdy build, including his signature apron that reads "Proud of Taste." The apron features a small pocket designed to hold chili peppers, a detail that has drawn praise from fans on social media for its faithfulness to the character. The reverse side of the plushie, described as a "sturdy back," has also attracted attention, with social media comments focusing on the plump appearance. Parade will roll out the prize sequentially at amusement facilities nationwide. In addition, a lottery campaign on the Parade Prize official X account offers a chance to win the plushie, with applications accepted until August 16 at 23:59. Fans have commented on the plushie's size, comparing it to a small newborn, and praised the craftsmanship of the pocket detail.