Chiikawa Movie Shimajiro Big Plushie Prize Launches in Early August
The plushie's faithful reproduction of Shimajiro's apron pocket, down to holding chili peppers, shows how the film's character design details are driving merchandise appeal beyond the main cast.
Key Facts
- Parade will release the Shimajiro Big Plushie as a prize starting in early August 2026.
- The plushie stands approximately 43 cm tall.
- The plushie's apron features a pocket that can hold chili peppers.
- A lottery campaign on the Parade Prize official X account runs until August 16 at 23:59.
- The plushie is from the film Chiikawa: The Movie - The Secret of Mermaid Island, currently screening.
Reporting from 2 sources: Magmix, Inside.
Parade will release a big plushie of Shimajiro from the currently screening film Chiikawa: The Movie - The Secret of Mermaid Island as a prize starting in early August 2026. The plushie stands about 43 cm tall and reproduces Shimajiro's sturdy build, including his signature apron that reads "Proud of Taste." The apron features a small pocket designed to hold chili peppers, a detail that has drawn praise from fans on social media for its faithfulness to the character. The reverse side of the plushie, described as a "sturdy back," has also attracted attention, with social media comments focusing on the plump appearance. Parade will roll out the prize sequentially at amusement facilities nationwide. In addition, a lottery campaign on the Parade Prize official X account offers a chance to win the plushie, with applications accepted until August 16 at 23:59. Fans have commented on the plushie's size, comparing it to a small newborn, and praised the craftsmanship of the pocket detail.
Shimajiro is the owner of a shop that Chiikawa finds deep in the forest in the film, and his trademark is an apron reading "Proud of Taste." He is a craftsman devoted to shellfish soup who knows the island's sea inside out, and despite his sturdy build, he is reputed to have the finest delicate flavor adjustments on the island.
The big plushie expresses that sturdy physique at approximately 43 cm tall. Social media reactions have included "The quality is too good," "It's about the size of a small newborn," and "It's huge." The apron's small pocket can hold chili peppers, and fans have praised it with comments like "I feel the attention to detail in the reproduction of the pocket" and "It has a pocket!!? The craftsmanship is insane!"
The reverse side has also drawn attention, with comments such as "The back view is too much" and "Pfft, plump butt!!!" The prize will be rolled out sequentially at amusement facilities nationwide starting in early August. The lottery campaign on Parade Prize's official X account runs until August 16 at 23:59.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.