The Idolmaster SideM is running a summer pop-up shop at Tower Records Shinjuku from July 17 to July 26, 2026, and a Nagoya tourism collaboration called Deramasu from August 3 to October 31, 2026, with DRAMATIC STARS as official ambassadors.
The Idolmaster SideM has two active promotional campaigns in mid-2026. A pop-up shop at Tower Records Shinjuku runs from July 17 to July 26, 2026, featuring newly drawn summer costume illustrations of High×Joker and mini character goods for W·Beit. The shop offers a range of merchandise including acrylic stands, badges, and clear files, with purchase bonuses.
Separately, the Deramasu tourism collaboration launched by Meitetsu Kanko Service assigns SideM idols to 13 Nagoya businesses. DRAMATIC STARS serve as official ambassadors for the project. The collaboration runs from August 3 to October 31, 2026, and includes accommodation and sightseeing plans that offer exclusive goods. Both events continue the franchise's pattern of real-world tie-ups and seasonal merchandise drops.
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The Idolmaster SideM will hold a "SUMMER SPLASH! POP UP SHOP" at Tower Records Shinjuku from July 17 to July 26, 2026. The event features newly drawn summer costume illustrations of High×Joker, plus mini character goods for W·Beit. A range of merchandise including acrylic stands, badges, and clear files will be available, with purchase bonuses.
Meitetsu Kanko Service and The Idolmaster SideM are launching the Deramasu tourism collaboration in Nagoya from August 3 to October 31, 2026. DRAMATIC STARS serve as official ambassadors. Thirteen local businesses each partner with a SideM idol, with accommodation and sightseeing plans offering exclusive goods.