KFC and Uma Musume Collaboration Starts August 12
Kentucky Fried Chicken and Cygames' Uma Musume Pretty Derby will launch a collaboration campaign titled "Uma Musume no Uma Uma Kentucky" on August 12. The key visual, released on KFC's official X account, shows characters Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Red Desire, Buena Vista, Stay Gold, and Lucky Lilac dressed as KFC store employees. Gold Ship appears as Colonel Sanders. The collaboration's full details will be announced during the "Paka Live TV' #5" broadcast on July 29 at 8:00 PM. This is not the first tie-up between the two brands; previous collaborations have included in-game item packs and limited-time meal sets. The campaign is expected to run at KFC locations in Japan, though specific menu items or merchandise have not yet been revealed.